Social Driver

I’ve worked with Social Driver on a number of projects – big and small – over the years. This includes two complete website redesigns, creation of an animated video that was shown at a national conference, and another animated explainer that has been used in an advocacy advertising campaign. The team is super creative and responsive, and always produces a high-quality product. I like that they always begin with a thorough discovery process, and they propose a customized solution to address the particular challenge or opportunity. Whether it’s creating a new interface or finding ways to persuade target audiences, they are true partners. They understand the full range of possibilities and engage with clients in collaborative way to yield the best result. Their diverse team is smart, professional, sensitive to cultural nuances, and very talented. I highly recommend Social Driver!

At the time we did this project with Social Driver, I was president of William Jewell College. Jewell is a small liberal arts college in Liberty, Missouri. We engaged Social Driver to provide social media marketing workshops and advice for the departments on campus which were involved in social media marketing, such as alumni, athletics, and advancement. Our goal was to raise the level of knowledge and have all departmental social media staff use a common language at a common level of knowledge. We knew one of the founders very well because he is a graduate of Jewell. We had maintained contact with him over the years since he graduated so we were familiar with their services. Social Driver provided 8-10 hours of workshop for all appropriate staff and follow-up conversations to support their work. Social Driver's team consisted of two members, one was a principal in the firm and one was the senior social media marketing leader. Our social media work improved significantly and the level of sophistication among the team increased greatly. Social Driver's staff was very easy to communicate with both in the workshop and follow-up conversations. Social Driver has very strong technical skills. They also demonstrate a very high level of insight for applications of social media that go far beyond technical insights into human insights. This part of their work is extremely valuable.

Social Driver relaunched our patient-facing website at the American Academy of Physicians in 2017. They continue to manage ongoing development of the site. They upgraded the functionality to be appealing and searchable for patients and caregivers. They spurred us to add interactive elements, such as polls and surveys, and worked to help us integrate video, as well. They listened carefully to our needs and were responsive to our processes while offering thought leadership and best practices.

I have worked with this agency on a number of marketing communications projects and special events. They have always proven their value and brought a level of professionalism and expertise that we never got with other firms. I highly recommend them.

Social Driver partnered with Goodwill to fight a rumor that was more than a decade old and was hurting our brand reputation as well as our ability to secure grant investments and financial donations. Social Driver created a digital-first campaign as well as a toolkit, sample content and training for our federated member network. In collaboration, we created a unified campaign against falsehoods. As a result of Social Driver's efforts, the sharing of the rumor on social platforms significantly decreased and more than 80 percent of web search traffic was directed at our landing page, versus rumor mill websites.