The District was organized in 1969 and is governed by an elected Board of Trustees and is part of the statewide California Community College system. Members of the Board of Trustees are elected at large to serve four-year terms. LACCD serves a highly diverse, multi-racial and multi-lingual geopolitical area of approximately five million people in roughly 900 square miles of the County of Los Angeles, including 36 cities and unincorporated communities, including the City of Los Angeles. The District extends from the San Fernando Valley and Sylmar areas north of metropolitan Los Angeles, down to the Port of Los Angeles in the south; from the “west side” of Los Angeles, over to the eastern side of Los Angeles into Boyle Heights and the San Gabriel Valley. The District’s nine colleges provide comprehensive, lower-division general education (the traditional first two years of a four-year degree) for transfer; education pathways for two-year certificates or Associate’s degrees; occupational education; credit and non-credit instructional programs and Adult Education to meet the needs of the surrounding communities; Career Education and Strong Workforce jobs training education; citizenship classes; and, in some instances, four-year Bachelor’s degree programs and other lifelong learning opportunities. The nine colleges are: Los Angeles City College, East Los Angeles College, Los Angeles Harbor College, Los Angeles Mission College, Los Angeles Pierce College, Los Angeles Southwest College, Los Angeles Trade-Technical College, Los Angeles Valley College and West Los Angeles College. The nine colleges range in size from about 22 acres (Los Angeles Trade-Technical College) to more than 450 acres (Los Angeles Pierce College). In Fall 2021 the District employed more than 6,000 full-and part-time personnel and served about 156,000 full-and part-time students in the 2021-22 academic year. The District maintains an active free-tuition program, the Los Angeles College Promise (LAPC), available to all first-time, full-time students, regardless of age, race/ethnicity or demographic background. Since its inception in 2017, over 30,000 students have participated in this program and about 7,500 LAPC students are enrolled in LACCD colleges in the 2022-2023 academic year.

Monterey County Convention & Visitors Bureau The Monterey County Convention & Visitors Bureau (MCCVB) is seeking an agency specializing in public relations and social media to support the Monterey County brand and promote tourism to the County. This RFP aims to seek and retain a qualified agency partner to work with the Marketing Communications team and its current partner agencies, in keeping with MCCVB’s strategic business plan. The selected agency will assist in the development and execution of effective, integrated marketing communications programs and social media marketing efforts that execute the following: 1. Solidify Monterey County’s standing as one of the world’s premier destinations. 2. Drive overnight visitation for leisure, group, and international visitation. 3. Reinforce the principles of safe, sustainable, responsible, diverse, and inclusive travel. The agency will collaborate directly with MCCVB’s internal PR team to plan and execute story ideas, pitches, programming, events, deskside visits, and media/influencer familiarization (FAM) trips to ensure national, regional, trade, and C-suite editorial coverage. The agency’s social media team will work with the internal content team to strategize social media marketing programs that integrate with paid, earned, and owned channels to achieve the goals within MCCVB’s strategic business plan. Collaboration across PR and social on influencer programs and other activations is expected. Included below is an RFP for those able to carry out the scope of work. All proposals will be carefully reviewed and evaluated based on the criteria noted. The initial Scope of Work contained within this RFP will be approximately September 1, 2023, to June 30, 2024 (see Budget and Terms section for additional details). The first contract may be pro-rated depending on the RFP’s completion date. Introduction MCCVB is a 501c6 Destination Marketing Organization (DMO) for the County of Monterey. Monterey County consists of several jurisdictions and a vibrant hospitality industry that includes hundreds of hotels and resorts, major attractions, renowned wineries and restaurants, a thriving agriculture industry, and various additional businesses fueling the tourism economy. Tourism is the largest industry on the Monterey Peninsula and the second largest in Monterey County. Monterey County stretches along California’s central coast and includes Big Sur, Monterey Peninsula (Monterey, Pacific Grove, Pebble Beach, Carmel, Seaside, Marina), North County (Moss Landing, Castroville), Salinas Valley, and South County (Gonzales, Soledad, Greenfield, King City). Monterey County boasts major attractions and resorts such as Monterey Bay Aquarium, Cannery Row, and Pebble Beach Resorts, and hundreds of diverse and engaging offerings and events – including the most iconic stretch of Highway 1, one of the most famous roadways in the world. For a full review of all Monterey County has to offer visit www.SeeMonterey.com. Mission MCCVB’s mission is to generate community prosperity for Monterey County through the responsible promotion and growth of the tourism economy. The primary goal of MCCVB’s Marketing Communications program is to support this mission by driving intent to visit amongst leisure, group, and international travelers. We seek responsible travelers. We place value on the quality of the traveler over the quantity. The key to our success is synergizing paid, earned, and owned media, including social channels, to develop and distribute compelling, targeted content. Our Vision: A thriving tourism economy that enriches Monterey County’s economic vitality and quality of life Our Mission: To generate community prosperity for Monterey County through the responsible promotion and growth of the tourism economy Please read our 2022-2023 Business Plan & Strategic Roadmap to understand our key priorities. Our Team The Marketing Communications team is structured as an integrated team, working seamlessly to create, curate and distribute content to targeted audiences. We believe in the COPE method – create once, public everywhere – to maximize the reach of our content. The agency’s primary points of contact will be the Public Relations Director and Content Manager, who works in tandem with the rest of the team and under the direction of the VP of Marketing Communications. To achieve success, the team must liaise with and support a variety of stakeholders, including MCCVB members, committees, and the Board of Directors. The selected agency must understand and support the organization in earning media coverage and strategic social media management and actively suggest, produce, and help guide activities designed to showcase Monterey County’s wide range of tourism experiences. This should be done by targeting regional, national, group, and industry market segments and tracking measurable outcomes from activities with proceeding regular reports. MCCVB is seeking an agency partner that will be an integral collaborator in these efforts and serve as an extension of the team. Our team also works with Visit California, Visit Carmel, and the Central Coast Tourism Council (CCTC) on broader media relations program initiatives. Collaboration may be needed with these partners and other agencies. Currently, the MCCVB maintains agency relationships for advertising, and digital/web development and research.

In addition to the option to send proposals directly to agencies, consultants or freelancers, we are now providing a path for clients or not-for-profits to create, post on CommunicationsMatch™ and share a link to an RFQ or RFP for a specific assignment. Completing the RFQ/RFP form with all the information communicators need to determine if they are a good for the assignment only takes a few minutes. It's quick and easy for communicators with a profile on CommunicationsMatch to respond, share information about their expertise and even upload supporting materials (pdfs). Clients can view each response in their dashboard and compare them side-by-side, download them. Built into our Agency Select tools, the Public RFP option provides a streamlined and time-efficient way to either fulfill an obligation to make an RFP public or to create and share information about a project to encourage communicators to respond. Contact [email protected] for more information.