PR Insights Blog

New white paper looks at the use of content authentication to protect companies from reputational and financial risks, clients from fraud, and make communications more trustworthy in the AI age.

Tauth Labs has issued an important new issue brief that outlines a new approach to framing the challenge of brand safety.

A January 2026 Gemini analysis of Google search and trends data shows search intent for PR and communications agencies shifting with outcome-based metrics as a priority and Generative Engine Optimization (GEO) capabilities in demand.

Wishing all happy holidays and a wonderful 2026!

We are not in Kansas anymore. We are in a world in which generative AI is able to produce misinformation, disinformation, imposter content and deepfakes at scale. Warning flags are being waved by the largest technology companies and consultants. Fraud is a growing issue for communications professionals. Content Provenance Authentication is a new technology that builds trust at a digital level into documents, images, audio and video. This new white paper details the way this ground-breaking technology works and communications use cases to protect companies and key audiences from fraudulent content.

Expanding into a new market isn’t just about opening doors in a new location — it’s about creating authentic connections, building awareness and earning trust in an unfamiliar community. Companies approaching market entry with only a sales or advertising lens often struggle to gain traction. Public relations, when used strategically, can bridge that gap and lay the foundation for long-term success.

In an article for O’Dwyer’s, Content Provenance Authentication: Six Things Communicators Need to Know, I write “content may still be king, but trust in content is taking a hammering.” By integrating digital watermarks into documents, images, audio and video, communicators have the ability to reduce the risk of fraud, re-build trust, and add value to digital content.

In a new article for CommPRO, "One Step Communicators Can Take to Stop Disinformation is to Authenticate Content", I highlight the work being done to address disinformation in the PR industry and the role content provenance authentication can play to address it.

Discover how public relations fuels business growth by building trust, accelerating the sales process, and boosting revenue in B2B organizations.

Despite the mixed messages from economic indicators that aren’t yet providing a clear direction on the economy, now is the time to be planning for a range of scenarios including a recession and all that may entail. While there are challenges ahead, there's also opportunity for the prepared.