PR Insights Blog

In an article for O’Dwyer’s, Content Provenance Authentication: Six Things Communicators Need to Know, I write “content may still be king, but trust in content is taking a hammering.” By integrating digital watermarks into documents, images, audio and video, communicators have the ability to reduce the risk of fraud, re-build trust, and add value to digital content.

In a new article for CommPRO, "One Step Communicators Can Take to Stop Disinformation is to Authenticate Content", I highlight the work being done to address disinformation in the PR industry and the role content provenance authentication can play to address it.

At Songue PR, one of the driving forces behind our founding was the desire to collaborate with clients we genuinely respect and enjoy working with—those who align with our values both personally and professionally. We’ve enjoyed partnering with various clients—from industry giants to ambitious startups. Each experience has taught me invaluable lessons about what makes a client-agency relationship a true partnership.

Discover how public relations fuels business growth by building trust, accelerating the sales process, and boosting revenue in B2B organizations.

Despite the mixed messages from economic indicators that aren’t yet providing a clear direction on the economy, now is the time to be planning for a range of scenarios including a recession and all that may entail. While there are challenges ahead, there's also opportunity for the prepared.

A fundamental question about AI is not whether or not we should be using it in the PR industry, but whether we continue to do the hard work of re-writing, editing and fact checking content. In a new article for CommPRO’s AI-focused CoCreations, I highlight the challenge of seeing through perfectly written sentences to the imperfect communication underneath. “Just like a mirage on a desert highway, what we see at a distance is deceptive.”

While not as widely recognized as outlets like TechCrunch or CIO.com, BizTechReports has emerged as a respected platform for B2B thought leadership at the intersection of business and technology. Since 2006, it has provided a collaborative, strategic space for executive storytelling and industry education. Ideal for elevating executive voices and exploring themes like AI, cloud, and digital transformation, it offers a powerful earned-media alternative for content-driven marketing strategies.

Explore Lincoln City is seeking a PR agency of record to support its destination management, tourism promotion and visitor experience mission for Lincoln City, Oregon, and the surrounding area.

As the rise of AI undermines trust in digital content, technology also offers a path to greater digital security. Personhood verification, content provenance authentication and creation of safe spaces offer three paths to make content safe again. In this article I highlight what communicators need to know about these approaches to digital safety and the ecosystem of companies working to address this challenge.

A senior communications leader at a large bank told me that it was important to: “Give me all the information I need to make the decision to reach out to an agency”. Here are six things you can do with a comprehensive profile to give them what they want to make that all important decision to reach out.