PR Insights Blog

In a new article, Artificial Intelligence, Apple and More vs. Better for CoCreations and CommPRO, I make the case that when it comes to adopting artificial intelligence in communications, more is not better. In fact, using AI to simply generate more content is an existential risk to the industry.

Why Hiring a PR Agency with Digital Marketing Expertise is Essential and Efficient. In an increasingly digital world, the importance of hiring a PR agency that also offers digital marketing services is critical – from cost efficiencies to strategic alignment and agency management. This integrated approach provides a unified strategy, enhanced reach, data-driven insights, and effective crisis management. It ensures consistent messaging, improves content creation and distribution, boosts online visibility, and offers cost efficiency. Ultimately, a PR agency with digital marketing expertise can help you build lasting relationships with your audience, driving both immediate and long-term success. Embrace this convergence to stay competitive and relevant in today’s dynamic marketplace.

Choices, choices, choices. With so many PR agencies across the country specializing in several industries, the choices can be as overwhelming as the contact and interview process. Time is a commodity, and we will break down the contact and selection process so you can return to your day job.

Posting to the PR Insights Blog is just one of the benefits of a comprehensive CommunicationsMatch™ profile. In this post we detail how users can post articles to the blog.

Old habits die hard. That’s one takeaway from my new CommPRO article highlighting the benefits of using corporate communications-focused RFP technology to save clients and agencies time and achieve better outcomes.

If you are one of the millions of agencies or companies producing an email newsletter, CommunicationsMatch™ partner DaSh factor’s Shadra Bruce details the steps required to authenticate email domains - a key step to ensuring delivery in a new CommPRO.biz article. Although this was optional in 2023, in 2024 no email service provider will allow you to send an email campaign or newsletter without first authenticating your domain.

CommPRO shares top 10 PR and communications agencies list for February 2024 based on searches on CommunicationsMatch.

With domain authentication now a requirement for email, if you noticed that some of your emails were not getting through from the beginning of the year, you were not imagining it. Changes to email security may well mean they are not being delivered to all inboxes.

Travel Portland is seeking a public relations services provider. New Agency Select RFP.

In a new CommPRO article I argue that we need to lean into the uniqueness of our businesses or skillsets and think like a unicorn if we are to find new business and career success.