PR Insights Blog

We are not in Kansas anymore. We are in a world in which generative AI is able to produce misinformation, disinformation, imposter content and deepfakes at scale. Warning flags are being waved by the largest technology companies and consultants. Fraud is a growing issue for communications professionals. Content Provenance Authentication is a new technology that builds trust at a digital level into documents, images, audio and video. This new white paper details the way this ground-breaking technology works and communications use cases to protect companies and key audiences from fraudulent content.

Expanding into a new market isn’t just about opening doors in a new location — it’s about creating authentic connections, building awareness and earning trust in an unfamiliar community. Companies approaching market entry with only a sales or advertising lens often struggle to gain traction. Public relations, when used strategically, can bridge that gap and lay the foundation for long-term success.

In an article for O’Dwyer’s, Content Provenance Authentication: Six Things Communicators Need to Know, I write “content may still be king, but trust in content is taking a hammering.” By integrating digital watermarks into documents, images, audio and video, communicators have the ability to reduce the risk of fraud, re-build trust, and add value to digital content.

In a new article for CommPRO, "One Step Communicators Can Take to Stop Disinformation is to Authenticate Content", I highlight the work being done to address disinformation in the PR industry and the role content provenance authentication can play to address it.

At Songue PR, one of the driving forces behind our founding was the desire to collaborate with clients we genuinely respect and enjoy working with—those who align with our values both personally and professionally. We’ve enjoyed partnering with various clients—from industry giants to ambitious startups. Each experience has taught me invaluable lessons about what makes a client-agency relationship a true partnership.

Discover how public relations fuels business growth by building trust, accelerating the sales process, and boosting revenue in B2B organizations.

Despite the mixed messages from economic indicators that aren’t yet providing a clear direction on the economy, now is the time to be planning for a range of scenarios including a recession and all that may entail. While there are challenges ahead, there's also opportunity for the prepared.

A fundamental question about AI is not whether or not we should be using it in the PR industry, but whether we continue to do the hard work of re-writing, editing and fact checking content. In a new article for CommPRO’s AI-focused CoCreations, I highlight the challenge of seeing through perfectly written sentences to the imperfect communication underneath. “Just like a mirage on a desert highway, what we see at a distance is deceptive.”

While not as widely recognized as outlets like TechCrunch or CIO.com, BizTechReports has emerged as a respected platform for B2B thought leadership at the intersection of business and technology. Since 2006, it has provided a collaborative, strategic space for executive storytelling and industry education. Ideal for elevating executive voices and exploring themes like AI, cloud, and digital transformation, it offers a powerful earned-media alternative for content-driven marketing strategies.

Explore Lincoln City is seeking a PR agency of record to support its destination management, tourism promotion and visitor experience mission for Lincoln City, Oregon, and the surrounding area.