Impact PR & Communications was launched with a singular goal: to develop strategic public relations programs that increase clients’ visibility regardless of the target audience. Founder Filomena Fanelli is the chief strategist and works with a diverse range of large and small businesses to deliver crucial media placements, develop individually tailored messages and produce consistent, thoughtfully crafted content that adds up effective and meaningful exposure. Whether the aim is to reach an existing customer base or a potential one, aid in recruitment and retention or polish the image of a new-to-market enterprise, Impact draws the right arrows from the PR quiver: speaking engagements for company principals; social media support; bylined articles by principals to showcase expertise and op-eds to spur action and advocacy; feature stories and media mentions in local, national or broadcast media; or a combination of all of the above.
The results are targeted and impressive. Clients have secured interviews with, and appeared in, outlets that include but are not limited to the New York Times, Wall Street Journal, The Huffington Post, Crain’s New York Business, Forbes, Fios 1 News, News 12 The Bronx, CBS, WPIX Channel 11, Westchester County Business Journal and the Poughkeepsie Journal.
A certified Women Business Enterprise (WBE) by the New York State Department of Economic Development, Division of Minority and Women’s Business Development (DMWBD), Impact PR & Communications has a long history of proven results and satisfied clients. Its work with ArchCare, the healthcare system of the Archdiocese of New York, earned the firm an Hermes Gold award in 2016 and its principal, who is a guest columnist in communications industry publications and frequently tapped as a speaker for Hudson Valley events, has been recognized for her commitment to the region, garnering a “Forty Under 40” award from the Dutchess County Regional Chamber of Commerce and a “Provisional of the Year” award from the Junior League of Poughkeepsie.
Based in NY's Hudson Valley region, Impact represents a diverse array of clients, including ADK (Adirondack Mountain Club), Angry Orchard, The Arc of Dutchess, ArchCare, Astor Services for Children and Families, Hudson Valley Restaurant Week, MAST Construction Services, Tompkins Financial Advisors, Tompkins Mahopac Bank and William Raveis, the No. 1 family-owned residential real estate firm in the Northeast, among other clients, including a number of small companies from in and around its beloved Hudson Valley, New York base. Whether a local retailer, a small business or a not-for-profit organization, each recognizes the value of Impact’s big-city expertise in a market of any size.