In the business world, having a great product is not always enough to ensure success. In a digital marketing world the decision to hire a PR expert — an agency or an individual — with experience in shaping the way the public perceives your brand, product or service through media coverage remains the most powerful way to build your brand and drive website traffic. Not all PR agencies have the same capabilities or areas of expertise. That’s why we’ve created CommunicationsMatch to help companies find agencies that suit your needs and budget. Create a free search profile on CommunicationsMatch to access a comprehensive list of PR agencies that you can filter according to size, industry, experience, expertise, location, and many other categories. Use our Agency Select RFP & RFQ tools to find out more about agencies and engage them. Search is free!
Here’s what you need to consider when choosing a PR company:
- What is your main goal in hiring a PR specialist?
You may be expanding into a new location, launching a new product, or completely reorganizing your media strategy.
- What type of public relations firm is most appropriate for your business goal?
Depending on the nature of your business you may need to hire a public relations agency, a PR consultant specializing in finance, a PR company working with consumers, or choose a corporate PR firm.
- What is the budget for your PR campaign?
To decide on the budget, make a rough calculation of how much value your PR efforts will bring to your business. You should also agree from the beginning on performance targets.
CommunicationsMatch helps you draw up a list of PR companies and individual consultants. You can specify parameters and requirements that are most important for you, for example, location, industry, or rating. Once you select PR specialists using CommunicationsMatch, you can ask them for more information using the Agency Select Request for Qualifications (RFQ), which helps you determine which PR company fits your requirements. Then issue a Request for Proposal (RFP) to a PR agency, consultant, or professional through the site to select finalists for presentations.
Most importantly, since it’s the reputation of your business that’s at stake, CommunicationsMatch provides a broad range of information about each listed firm and consultant, along with agency search resources and tools to engage agencies, providing you with the confidence that your chosen PR firm is a good fit. Thanks to smart filters, you search over the whole horizon for agencies and professionals with the industry and communication expertise that would be a great match. Start a search now for the best PR specialist for your unique business needs.