Dirt Road Group

The Dirt Road Group spans from coast to coast working with clients across the United States. Our team leverages established relationships with experienced public relations practitioners in every state.

Dirt Road Group is a boutique public relations firm dedicated to delivering powerful publicity using trusted experience, innovative ideas and personalized attention. Founded and led by distinguished media and public relations veterans Kristin Helvey, APR, and Tony Vann, our team consists of passionate professionals from the best public relations firms in the country who all work relentlessly to amplify a client’s brand, image and story. We are driven by success and aim to deliver impactful work. 

OUR FAVORITE VERTICALS INCLUDE:

ENTERTAINMENT

• Concerts, performances and special event promotions
• Live performances
• Special event strategy and promotion
• Entertainer public relations/publicists

TOURISM

• Amusement parks
• Tourism destinations
• Convention and Visitors Bureaus and/or Chamber of Commerce
• Museum and cultural centers
• Zoos and botanical gardens
• Casinos and/or race tracks

RESTAURANTS & CULINARY

• Restaurant grand openings
• Chef showcases
• Community partnerships with food services/organizations

NON-PROFIT ORGANIZATIONS

• Public relations
• Content creation
• Special event promotion and support
• Event/fundraising strategy
• Publications design (Annual reports, collateral materials, etc.)

MULTI-CULTURAL

• Tribal health
• Native corporations

CORPORATE

• Strategic communications
• Product and/or event showcase
• Community relations
• Special events
• Senior Care