Three SEO Lessons For Startups & Website Redesign (Article/Video)

In the latest CommunicationsMatch Channel article on, CommunicationsMatch Founder & CEO Simon Erskine Locke shares persepective on three key startup or website redesign SEO lessons that are often learned the hard way.  

1) Build SEO into the site design or redesign from the beginning

2) The most important rule for Content is to make it interesting and something your audience wants to read

3) Make sure URLs are aligned with content you want to promote

The article highlights the importance of engaging with experts in SEO when developing a website or redesign.  

Click here to read the article.

Watch the full 3 minute interview with SEO Expert Seun Ajanwachuku, Founder & CEO of GVATE who provides perspective on common mistakes companies make when it comes to SEO.



In a future post, we'll focus on what can be done to improve organic search results and the importance of a key word and content strategies to achieving business goals.  

On CommunicationsMatch we list SEO agencies and experts who provide training in this area including Gini Dietrich of Spin Sucks and Shonali Burke, The Social PR Virtuoso®.   

Getting SEO right from the start will save you time and money, and give you the best chance to build your business.


For more communications best practices and perspective, sign up to receive our weekly Insights Blog summary of articles and videos or subscribe to theCommunicationsMatch YouTube channel where you will find other 3 minute videos including:

Simon Erskine Locke, CommunicationsMatch, PR & Communicatons Agency Search Report

 Pen Pendleton, Partner, CLP Strategies: Financial Media Relations

Melissa F Daly, President MFD Communications: Is it Ok to Lie to the Media?

Bob Grove, President, Edelman North Asia:  Communicating in Asia

Andrea Fiano, Editor, Global Finance:  Technology Trends & Takeaways For Communicators

Mark Weiner, CEO, Prime Research: Importance of Communications Research

Kahshanna Evans, Founding Principal, Kissing Lions: PR Tips for Emerging and Niche Brands

Ross Rowbury, President, Edelman Japan: PR & Communications in Japan


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Search for and connect with agencies and professionals with expertise in areas including: public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

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