With more than two decades in senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank as well as agency experience, I have developed three simple crisis communications rules that have served as a guide to managing crises.
Essentially, these are:
I encourage you to read my latest article on CommPRO.biz in which I cover this topic in more detail:
In summary, here are a few of the takeaways:
Sebastian (Ryan Gosling) and Mia (Emma Stone) in LA LA LAND. Photo credit: Dale Robinette
When it came to dealing with its Oscar’s issue, PwC was effective and transparent. The combination of acknowledging the problem, fixing it and then putting in place protocols to minimize the chance of repetition are likely reasons why they have been able to move on.
While it’s important to plan for crises, it is key to respond quickly when they happen. Providing good advice to management at these moments is critical, as is, knowing when to call in experts. On CommunicationsMatch we have crisis communications industry leaders from large, mid-sized and boutique agencies and consultants who list crisis communications as an area of expertise.
When an issue arises having a clear roadmap is valuable. My three crisis communications rules are a reductionist approach to managing complexity and for me have always been a good place to start.
Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM
CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. The site has 5,000 agencies and consultant profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video. Listing & Search are Free. See more articles on our Insights Blog. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. Watch our introductory video.
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