Insights Blog

Sex is the news. At a time when politicians and business leaders are in the headlines, in a new article for CommPRO.biz, “The Weaponization of Sex: A New Communications Challenge,” I highlight the importance of planning for sexual accusations and assuring due process for both accusers and the accused.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
There are steps everyone in the communications industry can take today to increase diversity. It doesn’t have to be complicated. It’s time for a little less talk, and a lot more doing.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
in the evolution of digital metrics we are moving from the Wild West to a new world in which audiences have learned to decode and question the data used by companies and marketers. In this new world, those who choose to exaggerate users, views or reach, put their reputations at risk, and those who practice integrity and transparency will be rewarded.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Has Journalism Learned From the 2016 Elections? Clearly not. Coverage of Elizabeth Warren's Presidential campaign announcement shows false equivalency & distraction communications at play. Read this summary of a new article on CommPRO.biz that argues journalists, editors and news anchors need to look in the mirror and make changes if journalism is not to be unintentionally complicit in the undermining of democracy.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
CommunicationsMatch and Partner RFP Associates’s "Are You Ready to Hire A PR Agency? An Agency Readiness Checklist"" was one of CommPRO’s Top 10 Reports for 2018. The checklist was one of a series of CommunicationsMatch™ resources to help companies with agency search, PR RFPs and how to choose agency search consultants featured during the year. Find out more about what you may have missed.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Seasons greetings from the CommunicationsMatch team! We are immensely grateful for all who have been part of the CommunicationsMatch™ journey in 2018. The path of life is rarely straight. But it is a gift. An opportunity to make a difference in the lives of others. That is our goal. In 2019, there’s nothing more important for us than to help connect companies with communicators in ways that help members of our community realize their own and their businesses’ potential. We’re humans helping humans. Your success will lead to ours. Have a wonderful New Year!
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
The recent arrest of Renault Chairman & CEO, and former Nissan Chairman, Carlos Ghosn, was stunning. In this short video for C-Suite TV and CommunicationsMatch™, Japan-based, David Wagner, one of the world's leading crisis communications training consultants, shares perspective on the lessons for international businesses.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Content has always been a major part of PR. Since being found online is essential, revisit Google's content rules before you leap into 2019.
by Sally Falkow, CEO, Meritus Media
This new contribution article for Spin Sucks argues for improvements to the RFP process and outlines six key questions to ask to increase RFP ROI. CommunicationsMatch Founder & CEO, Simon Erskine Locke, notes that despite having a bad rap, there are good reasons for selectively participating in RFPs as a source of new business.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
There is no single communications path or technology that will magically transform your business. Public relations, digital marketing, social media, influencer and email marketing are tools that can contribute to the grow of your business, but startup success requires doing a lot of things right. Here are 10 lessons to drive your business forward that build on a presentation to the C-Suite Network's CEO Hero Club Academy meeting in NYC on December 3rd.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
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