Insights Blog

Suresh Raj of global communications agency, Zeno Group, discusses the “human” context that should drive integrated communications strategies; why a brand’s social purpose is a priority for millennials; and the importance of telling stories that relate to human beings.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Connecting with women through communications requires we acknowledge not only their purchasing power, but also their individualism. Linda Landers, founder of Girlpower Marketing, shares strategies for talking to women without falling victim to common stereotyping traps.
by Linda Landers, Founder & CEO, Girlpower Marketing
Time to add “slow” to PR and marketing. We need to resist the urge to “chase the tail” of technology if we are to build PR and communications programs that create value and engagement. Strategies to consider: In a fast world, think slow. In a complex world, think simple. In an anonymous world, think personal. And, in a noisy world, think quiet.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Mike Paul, The Reputation Doctor®, shares some of the lessons he’s learned from managing crises, what not to do, and why speaking the truth to power is so important. Paul is among the first to be called by a global who’s who for crisis situations. Why? Because with 25 years of helping leaders and the famous, he has built a reputation as an invaluable counselor through crises and a no-nonsense speaker of truth to power. Watch the 3-Minute Insights Video.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
How do you ensure your organization is communicating clearly and consistently with its key audiences? By having a set of key messages that tell your story. Learn about the elements of effective messaging.
by Karen Addis, APR, Senior Vice President, GLA Communications
ProPublica’s tag line is “Journalism in the Public’s Interest.” Unfortunately, its recent coverage and subsequent correction around CIA director nominee Gina Haspel’s responsibilities for waterboarding in Thailand is one more self-inflicted wound that undermines the credibility of journalism. If journalism is a little humbler in its ambitions for being the arbiter of the truth, it is less likely be “hoisted by its own petard” when it fails. And, to issue more balanced responses when it doesn’t get things right.
by Simon Erkine Locke, Founder & CEO, CommunicationsMatch
Donald Singletary, President of the Singletary Group, shares perspective on success in PR and diversity in the latest Communicators-to-Communicators 3-Minute Insights Video. He also provides insights that are relevant for all communicators, highlighting the importance of learning the “craft of PR” early in his career, including writing, organizing, and effectively engaging with management. Singletary argues that diversity cannot be an add-on, it is a vital part of an organizations’ growth. He states that if a company wants to have the best people at the table it needs to include people from all cultures.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
If you are a small and medium-sized enterprise (SME) that is not required for regulatory reasons to put out press releases, does the time spent developing and issuing them still make sense for your business? While a press release continues to be a powerful tool to engage the media, it's even more valuable as an organizing tool for the process of shaping a story to be shared through the full range of communications channels.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Why is issues management one of the most significant strategic tools in a company's communications arsenal? Ivy Cohen, President & CEO of Ivy Cohen Corporate Communications shares perspective in this latest Communicators-to-Communicators 3-minute insights video.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Anyone who is out in public representing their organization should consider media training. An ambassador for an organization can be an executive, a staff member, or a volunteer, and what people say about your business, both on and off-the-record, can have a big impact.
by Karen Addis, APR, Senior Vice President, GLA Communications