Insights Blog

Kate Vasylenko, Founder & CEO of digital marketing agency 42DM shares perspective on the key’s to marketing an ICO, in the latest Communicators to Communicators 3-minute insights video.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Reputation used to be primarily shaped by the media, but in the digital age, our first stop for information about a company or individual is Google. When we search we find a range of paid, earned and owned digital content. When managing our company’s or clients’ digital reputation, we need to ensure that the full range of content that comes up in a Google search tells the story we want to get across, says Sam Michelson in the latest CommunicationsMatch Communicators to Communicators (C2C) 3-Minute Insights Video.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Communicators need to pay attention to Artificial Intelligence not only because it is all around us but because it’s the key to personalization, the most important marketing trend in 2018, says Wendy Glavin, CEO of Wendy Glavin Agency in the latest Communicators-to-Commmunicators (C2C) 3-Minute Insights Video.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Drawing on social science research this article explains why we make bad decisions when we are chasing money and ways in which which we can improve decision-making by recognizing when are in a tunnel driven by the scarcity principle. By furthering an understanding behavior and tunnel thinking, and highlighting the benefits of stopping, looking up and moving into a funnel to broaden perspective, we provide communicators, entrepreneurs and business leaders a simple model to avoid behavior traps.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
CommunicationsMatch was delighted to support the Black Public Relations Society-NY digital marketing seminar at Google on February 8th.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
CommunicationsMatch is proud to be one of the sponsors of the Museum of Public Relations' National Black History Month event on February 1.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
In a new article for CommPRO.biz I argue that we have spent two decades encoding the world that makes up today’s marketing and communications universe - and we're now beginning to decode it in ways that will change how we communicate.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
CommunicationsMatch, a PR and communications agency and freelancer search and engagement platform, has established a partnership with the National Black Public Relations Society, Inc. (NBPRS) and will be adding its members to the more than 5,000 agencies and professional profiles listed on its matching search engine. It has also created a new member organization and designation category to its search tool enabling companies to refine agency searches by membership of NBPRS and other industry organizations. With the addition of this functionality, companies can use the site to identify, shortlist and engage agencies and professionals by industry and communications expertise, location, agency size, keywords, women and minority ownership, disclosed client relationships, organization membership and accreditations.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
The new book Fire and Fury: Inside the White House by Michael Wolff offers lessons for communicators. By confirming what we had read from other sources, it's made the Trump Administration's challenge of changing perceptions about the President much harder. This short article focuses on the reasons why it matters and may be a tipping point for the Presidency.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
12-18-2017 10:52
We'd like to take this opportunity to wish you a happy holiday season.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch