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If you make agency search decisions: Please give us 5 minutes to complete our 2018 Agency Search Survey developed with Researchscape International and we'll be donating 10 meals to Food Bank For NYC this Holiday Season toward our goal of donating a minimum of 2,000 meals for those in need. Your agency hiring insights, will inform our upcoming 2018 Agency Search Report - which will outline search trends and insights.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
The PR and communications industry is no different to any other industry. In my latest CommPRO article, "Sexual Harassment & PR: Throw Stones in Glass Houses," I argue that we must not fear sharing stories, and where necessary, we need to right wrongs, so we - as a society - can move forward. Some creative destruction will be required if we are to avoid the drip, drip of scandal and more victims of harassment.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Fred Cook, Director of the USC Annenberg Center for Public Relations and Chairman of Golin discusses the future of PR and highlights the growing importance of influencer marketing in this Communicators-to-Communicators 3-Minute Insights Video Series interview. Following the release of USC Annenberg’s new 2018 Relevance Report, he discusses trends including the merger of marketing and PR, transparency, fake news, technology and ethics.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
James Maloney, VP Public Affairs at the American Investment Council,​ provides insights into financial services' reputation and engaging financial services media. We caught up with James at CLP Strategies' recent panel discussion on this topic for the latest Communicators-to-Communicators 3-Minute Insights Videos series.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Harassment isn't just a showbiz thing. The klieg light of attention focused on Harvey Weinstein, Bill O'Reilly and others will shift to corporations. In my latest CommPRO.biz article I note that nondisclosure agreements have delayed the day of reckoning for many and created perverse outcomes. As more women speak out about harassment, there will be many communicators afraid this Halloween that their company may be next in the spotlight.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
What does it mean to act with integrity in the Digital World? In the latest CommunicationsMatch article in CommPRO.biz we provide 10 questions to think about and one simple answer - "Do unto others as you would have others do unto you." The article was inspired by a recent Communicators-to-Communicators 3-Minute Insights interview with Richard Levick.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Catherine Taibi, Social Media Editor at Bloomberg, discusses the organization's approach to social media and its impact on its journalism. She highlights the importance of accuracy to Bloomberg, the need to take website content and customize it for a younger and wider audience for social channels, and how social media is being incorporated into the lives of Bloomberg's journalists.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
David Michaelson, Global Director of Research & Insights at Teneo Strategy, shares perspective on the barriers limiting the growth of communications research, measures of public relations, and human or natural language processing in research.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
How Social Media is changing journalism at Bloomberg. Social Media's PR Crisis. Findings from CISION's 2017 Social Journalism Study; and why social communications are different. Catherine Taibi, Bloomberg; Peter Himler, Flatiron Communications; Chris Lynch and Daniel Watson, CISION offer perspective.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Implicit Bias both in hiring diverse employees and agency search needs to be overcome if we are to increase diversity in the PR and communications industry. When it comes to agency search, word of mouth is the most common way for companies to find PR Agencies. But there's a problem. When we go to who we know for agency recommendations it is more likely than not, that the people we go to look like us. Search technology or engaging with diverse organizations to identify qualified agencies for a businesses needs are two potential solutions outlined in this article.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch