The success of PR programs, businesses, and careers, are determined by their differentiation relative to others. In a new article for CommPRO.biz, I make the case that relativity should be understood as a fundamental law of communications. It is only by understanding what we do relative to a well-defined universe of agencies, clients, ideas, content, and media that we can achieve our goals. This requires work.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch