PR Insights Blog

Discover how public relations fuels business growth by building trust, accelerating the sales process, and boosting revenue in B2B organizations.

Despite the mixed messages from economic indicators that aren’t yet providing a clear direction on the economy, now is the time to be planning for a range of scenarios including a recession and all that may entail. While there are challenges ahead, there's also opportunity for the prepared.

A fundamental question about AI is not whether or not we should be using it in the PR industry, but whether we continue to do the hard work of re-writing, editing and fact checking content. In a new article for CommPRO’s AI-focused CoCreations, I highlight the challenge of seeing through perfectly written sentences to the imperfect communication underneath. “Just like a mirage on a desert highway, what we see at a distance is deceptive.”

While not as widely recognized as outlets like TechCrunch or CIO.com, BizTechReports has emerged as a respected platform for B2B thought leadership at the intersection of business and technology. Since 2006, it has provided a collaborative, strategic space for executive storytelling and industry education. Ideal for elevating executive voices and exploring themes like AI, cloud, and digital transformation, it offers a powerful earned-media alternative for content-driven marketing strategies.

Explore Lincoln City is seeking a PR agency of record to support its destination management, tourism promotion and visitor experience mission for Lincoln City, Oregon, and the surrounding area.

As the rise of AI undermines trust in digital content, technology also offers a path to greater digital security. Personhood verification, content provenance authentication and creation of safe spaces offer three paths to make content safe again. In this article I highlight what communicators need to know about these approaches to digital safety and the ecosystem of companies working to address this challenge.

A senior communications leader at a large bank told me that it was important to: “Give me all the information I need to make the decision to reach out to an agency”. Here are six things you can do with a comprehensive profile to give them what they want to make that all important decision to reach out.

The next 28 days will be hugely consequential to the outlook for the PR industry. The direct and implicit threats to business from the U.S. government to toe the ideological line are sending a chill wind across the country and the communications industry. Since communicating is currently seen as a risk, flat or lower budgets should not be an unexpected outcome.

CommunicationsMatch™ has launched a new PR Jobs board for agencies and corporate communications leaders looking to hire and communications professionals looking for jobs. The new PR Jobs board is a partnership with CommPRO.

Leading deal makers shared a number of takeaways for agency leaders around M&A, private equity and capital in communications in 2025 at the most recent CommPRO+CommunicationsMatch™ roundtable discussion for industry members on Jan 30. Five themes emerged from the discussion.