Insights Blog

To receive our latest insights articles and videos please subscribe.

Catherine Taibi, Social Media Editor at Bloomberg, discusses the organization's approach to social media and its impact on its journalism. She highlights the importance of accuracy to Bloomberg, the need to take website content and customize it for a younger and wider audience for social channels, and how social media is being incorporated into the lives of Bloomberg's journalists.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
David Michaelson, Global Director of Research & Insights at Teneo Strategy, shares perspective on the barriers limiting the growth of communications research, measures of public relations, and human or natural language processing in research.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
How Social Media is changing journalism at Bloomberg. Social Media's PR Crisis. Findings from CISION's 2017 Social Journalism Study; and why social communications are different. Catherine Taibi, Bloomberg; Peter Himler, Flatiron Communications; Chris Lynch and Daniel Watson, CISION offer perspective.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Implicit Bias both in hiring diverse employees and agency search needs to be overcome if we are to increase diversity in the PR and communications industry. When it comes to agency search, word of mouth is the most common way for companies to find PR Agencies. But there's a problem. When we go to who we know for agency recommendations it is more likely than not, that the people we go to look like us. Search technology or engaging with diverse organizations to identify qualified agencies for a businesses needs are two potential solutions outlined in this article.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Ken Jacobs, a PR industry leader and executive coach shares perspective on what it means to be a leader, lessons from his mentors and the importance of vision. He notes that leadership is a choice of both leaders and followers and that leadership is all about outcomes. Jacobs is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch at the recent PRSA NJ Senior Pros Leadership event.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Bret Werner, President of MWWPR, shares perspective on the keys to successful leadership, the role of vision, and how to earn and maintain trust. He highlights the importance of walking the walk as a leader and earning trust by following through on what you say. Werner is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch, at the recent PRSA NJ Senior Pros Leadership event.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Finding your and your company's purpose is the key to success, fulfillment and joy says Patrice Tanaka, PR legend, author and Founder & Chief Joy Officer of Joyful Planet in this Communicators-to-Communicators 3-minute Insights Video. She shares the importance of purpose for communicators and how purpose-driven companies out-perform profit only companies. She is interviewed by Simon Erskine Locke, CEO of CommunicationsMatch.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
No matter where you are in the world the importance of getting across key messages in a crisis is the same, says David Wagner, President of David Wagner & Company, a media, crisis and business communications consultancy, in the latest Communicators-to-Communicators (C2C) 3-Minute Insights Video. Wagner who has trained CEOs, Presidents, billionaires and ambassadors around the globe, notes content will change, but the key is to deliver messages that are believable. He shares perspective on how to get CEOs to commit to training and how to get messages to stick: Have the CEO fail the first time!
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Finding agencies for a diverse and digital world that meet specific needs isn't easy. In this CommPRO and CommunicationsMatch webinar, Agency, Search and Research experts provide tips and perspective on how to increase the odds of search success. The panel includes Neil Foote, President of the National Black Public Relations Society; Robert Udowitz, Principal at RFP Associates; Tony Cheevers, Head of Businiess Development at Researchscape and Jennefer Witter, CEO/Founder of the Boreland Group.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Companies and CEOs are increasingly expected by their audiences to stand up for their values. The Milton Friedman view that the sole purpose of a company is to make money for shareholders, and with it the idea that companies can be separate from the currents of society, has been replaced by the Michael Porter and Mark Kramer view that a company needs to create shared value for society. Having supported LGBTQ marriage and other social issues, companies have to do what their audiences believe is right. Although, as Andrew Ross Sorkin wrote in the NYTimes about Charlottesville, some are fearful of Presidential wrath, the risk of silence is greater.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch