Insights Blog

This new contribution article for Spin Sucks argues for improvements to the RFP process and outlines six key questions to ask to increase RFP ROI. CommunicationsMatch Founder & CEO, Simon Erskine Locke, notes that despite having a bad rap, there are good reasons for selectively participating in RFPs as a source of new business.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
There is no single communications path or technology that will magically transform your business. Public relations, digital marketing, social media, influencer and email marketing are tools that can contribute to the grow of your business, but startup success requires doing a lot of things right. Here are 10 lessons to drive your business forward that build on a presentation to the C-Suite Network's CEO Hero Club Academy meeting in NYC on December 3rd.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
As the holiday season gets off to its official start with Thanksgiving, here are a few takeaways from 2018 for communicators in a new CommPRO.biz article, “Giving Thanks: Lessons From a Tumultuous Year”.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
We may understand the importance of simplicity, but keeping things simple is surprisingly hard. In this article, we look at how we process information to better understand why simplicity is so critical to communications, the complexity and noise that get in the way, and the path to being better communicators.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Leibowitz Branding & Design's Paul Leibowitz distills his brand and design experience into the essence of what’s important for companies, marketers and communicators in this Communicators-to-Communicators 3-Minute Insights Video.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
"Thinking outside the box" has become such a common expression that most of us have stopped thinking deeply about what it really means. CommunicationsMatch founder and CEO, Simon Locke, has written extensively about "boxed thinking" and how to find the path to deliver truly creative solutions to clients. In this podcast, he talks with Rúna Magnúsdóttir about 6 keys to opening doors to new perspectives.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Slow website page loading time. It is one thing that gives internet marketers a lot of headache, and understandably so. There are several factors that determine website speed, so identifying those that are slowing the site can be challenging and time-consuming. On the other hand, if the slow speed issue is not fixed quickly, it can cause much damage. Slow website speed affects 3 key success determiners: bounce rate, customer loyalty, and page traffic. Let’s check out in detail how a sluggish site speed impacts these three.
by Hristina Nikolovska
Is achieving success about putting one foot in front of the other and repeating the process? Progress in careers is about making smart decisions, being on the right path, and learning from mistakes. Thinking about a career in terms of steep inclines and plateaus may be a powerful way to understand where where you are on your journey and how to navigate it.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Before making the decision to rebrand, companies need to ask a key question: Do you have a brand or a business problem? Rebranding is not a panacea. In this article, we argue that it's important to look for potential underlying issues with strategy, sales, technology and teams, before reflexively jumping to the idea of a rebrand. Otherwise, you may be putting a different shade of lipstick on a pig.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
The CommunicationsMatch™ team has developed a short checklist of questions companies can use to evaluate a communications proposal and request additional information from a PR or marketing agency or consultant.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
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