Insights Blog

Will remote pitching become the new norm for brands and agencies? Can we create new relationships, which were previously established through social interaction, via a video chat?
by Katie Hawkins , Brand Marketing and Partnerships Director , Mixology Communications
Whether it’s LinkedIn, Upwork, or CommunicationsMatch™, to get the most from your profile you need to put some effort in. A strong profile, as the head of communications at a major financial institution shared with me, “provides the information I need to make the decision to reach out.” In this article, we highlight the value of a comprehensive profile and incorporating recommendations for generating new business.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
In a new article for CommPRO.biz, "Psychological Safety in Public Relations: Are You Encouraging Employees to Speak Up or Shut Down?," Jaya Bohlmann, Linda Dunbar and I argue that at a time when keeping employees healthy is top of mind, we also need to focus on another aspect of safety that’s key to the industry’s long-term success and ultimately diversity goals – psychological safety.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Eleven key insights for leaders managing through these uncertain times from coach, former agency leader and CommunicationsMatch™ partner, Ken Jacobs's leadership eBook.
by Ken Jacobs, Principal, Jacobs Consulting & Executive Coaching
The main takeaway of the third webinar in our series on the COVID-19 Reset was that understanding drivers of consumer behavior during and subsequent to the pandemic is the key to unlocking opportunities. The Marketing IMPACT Council™ webinar, organized in partnership with CommunicationsMatch™, also covered the need to reset approaches to leadership to support innovation, co-creation of initiatives with clients, and the importance of aligning organizations around their goals.
by Simon Erskine Locke, Founder & CEO , CommunicationsMatch
We are privileged to be a partner of the National Black Public Relations Society and its affiliate, Black Public Relations Society-New York, and proud to offer its members free searchable profiles on our platform so they can be found by companies looking for agencies, consultants and freelancers.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Join international speaker, renowned marketing expert, and professor of marketing, Michael R. Solomon; President and Founder of Triggers® Growth Strategy, Leslie Zane; and Stephan Wiedner, CEO and Co-Founder of Noomii, for a discussion of the behavioral changes associated with a COVID-19-impacted world and how many of those changes present a growth opportunity.
by Simon Erskine Locke, Founder & CEO , CommunicationsMatch
During the pandemic, CommunicationsMatch™ is helping companies virtually connect with communicators and promote the key role the industry has to play in helping clients reset strategy and messaging. We are pleased to be extending a range of free and discounted offers through October 1.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Changes in consumer behavior, the acceleration of existing trends by 3-5 years, the need to revisit purpose and value propositions are not only changing companies, but also the role of leaders, marketers, communicators, and agencies who now need to be in the transformation business. These are just some of the provocative takeaways in this summary of the second webinar in our series on The COVID-19 Reset: Strategy, Marketing & Communications, with former Marketer of the Year, Arun Sinha, and Time magazine Marketing Innovator, Rishad Tobaccowala.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Darryl Salerno, author of the new Complete Agency Management Handbook, shares perspective on some of the toughest decisions agency leaders need to make during the pandemic in this summary article and 4-minute Communicators-to-Communicators video interview.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
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