Insights Blog

In this article for CommPRO on public relations research, we focus on the importance of research to identifying big PR ideas; how the founders of public relations used research to understand what drives audiences; and how new technology-driven research solutions reduce the cost of conducting research and the time to get results.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Former TV journalist and now media and speaker trainer, Carmie McCook shares three tips for TV interviews you probably hadn't thought to share with executives in this 2-minute Communicators-to-Communicators Insights interview. Also watch her big picture interview don'ts, and the dos for preparing for video interviews.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
The agency RFP process is broken. In this post and a new article for CommPRO.biz, we argue that a fix requires a simpler, more efficient approach to creating, issuing & comparing agency RFPs & RFQs. Using technology to streamline the process & identifying qualified agencies are keys to RFPs being viewed as fair & worth responding to.
by Simon Erskine Locke, Steven Drake, Robert Udowitz, Founder & CEO, Principals, CommunicationsMatch & RFP Associates
CommunicationsMatch™ and RFP Associates' new Agency Search Checklist is a simple tool to guide a comprehensive search process. It addresses key steps including outlining the scope of work, measures of success and budget to guide a search, as well as the RFQ/RFP and on-boarding process.
by Simon Erskine Locke, Steven Drake, Robert Udowitz, Founder & CEO, Principals, CommunicationsMatch & RFP Associates
Having a clear-eyed perspective of how potential clients look at agencies and how to position your proposal, may make the difference between winning business...or not. In this article for the PR Expanded Blog, we discuss the keys to getting hired.
by Simon Erskine Locke, Steven Drake, Robert Udowitz, Founder & CEO, Principals, CommunicationsMatch & RFP Associates
Finding the right agency was simpler in a pre-digital world. Today with more choices, finding agencies that match needs can be a challenge. In this summary of a new CommPRO article, the authors outline different ways in which consultants work with clients to support agency searches, streamline the hiring process, and deliver better outcomes.
by Simon Erskine Locke, Steve Drake & Robert Udowitz, Founder & CEO, Principals, CommunicationsMatch & RFP Associates
In the latest CommunicationsMatch™ Communicators-to-Communicators 3-Minute Insights Video, Denise Graziano, CEO of Graziano Associates, LLC, discusses the role of communications in building employee engagement.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
What's the best way to drive success - make failure an option. Drawing on my experience at Morgan Stanley in Japan and as CEO of CommunicationsMatch, the idea of learning forward offers a real world path to achieving business and personal goals. Click to read the latest Insights Blog.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
A new article for CommPRO draws upon our “Client’s Guide to PR and Communications Agency Search” to highlight key steps to improve communications agency, consultant and freelancer search outcomes.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
The Agency Search Resource Center on CommunicationsMatch™ offers tips, insights and perspective on how to achieve better outcomes when evaluating and hiring public relations, communications and digital marketing agencies.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch