Insights Blog

Before making the decision to rebrand, companies need to ask a key question: Do you have a brand or a business problem? Rebranding is not a panacea. In this article, we argue that it's important to look for potential underlying issues with strategy, sales, technology and teams, before reflexively jumping to the idea of a rebrand. Otherwise, you may be putting a different shade of lipstick on a pig.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
The CommunicationsMatch™ team has developed a short checklist of questions companies can use to evaluate a communications proposal and request additional information from a PR or marketing agency or consultant.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
It's a well known fact - if you want to gain traction in the online world, you need to improve your website’s ranking on search engines. To achieve that, you need to know what trends are hot in the SEO world. In this article, we give you a quick, concise, visual guide to useful tips and hacks to help you get the most out of your SEO strategy!
by Hristina Nikolovska, Marketing Manager, SEO Tribunal
09-25-2018 03:39
In the context of communications agencies or consultants, the paradox of confidence is that it’s what others expect of us, but it’s also something that may both lead us to over-state likely results and blind us from seeing the world in ways that are necessary to achieve our, or our clients’ goals.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
We all need to take the time, and do the work required, to seek out inspiration. How can we do this? It’s helpful to start by thinking of the reasons why we would want to be inspired and the benefits of taking the time in our busy lives to find it.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
There are many reasons why, for companies large and small, individual PR and communications consultants may be a great choice for a project or long-term relationship. But, as with all professionals, experience and expertise vary greatly, so due diligence is essential. In this article, we provide perspective on what to look for and questions to ask when choosing an individual communications professional.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
With a growing number of agency search consultants hanging out their shingles, and advertising agency search companies expanding into PR, in a new CommPRO article we highlight the important questions to ask when engaging a search consultancy.
by Simon Erskine Locke, Steve Drake and Robert Udowitz, Founder & CEO, Principals, CommunicationsMatch, RFP Associates
Knowing the questions to ask before starting the process of hiring a PR agency helps companies save time, money, and headaches in an agency search. Our Agency Readiness Checklist, featured in CommPRO, highlights key questions companies need to answer before looking for agencies or consultants.
by Simon Erskine Locke, Steve Drake and Robert Udowitz, Founder & CEO, Principals, CommunicationsMatch, RFP Associates
We all have the opportunity to think beyond the boundaries of our imagination. Exploring the limits of imagination and how to move beyond them, this article highlights ways in which human behaviors shape our perception of what is possible.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
In this article for CommPRO on public relations research, we focus on the importance of research to identifying big PR ideas; how the founders of public relations used research to understand what drives audiences; and how new technology-driven research solutions reduce the cost of conducting research and the time to get results.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
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