Insights Blog

In a new article for CommPRO.biz, I highlight the parallels of the calls for impeachment in the aftermath of the deadly Capitol riot with the communications challenge: How do you respond when your business or client is perceived to have been attacked? In the "The Urge to Act, Unintended Consequences & Impeachment," I note there are takeaways that can help frame our thinking about our day jobs.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
The 1979 Ian Dury and The Blockheads' song “Reasons to Be Cheerful (Part 3)” provides the inspiration for three reasons for an optimistic outlook for the year ahead I share in a new CommPRO.biz article: 1) We are turning a page, 2) We are learning to appreciate what we have, and 3)There will be new opportunities in a different world. In the dark days of winter, each offers hope for a brighter future.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
In my latest article for CommPRO.biz, "The Power to Persuade: Psychology, Technology & Communications," I look at the reasons why we fall down behavioral rabbit holes on a path to Wonderland. This matters if we are to understand the adoption of technology, the resilience of political ideas, and the power to persuade.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Technology is at an inflection point. In a new article for CommPRO.biz about agency technology, I argue we need to shift the paradigm from thinking about building websites to building business platforms. With an order of magnitude drop in development costs ground-up built fit-for-purpose technology platforms are now in the reach of smaller agencies and even individual professionals.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
CommunicationsMatch™ announced today a new partnership with RexSoft to provide cost-effective next generation technology solutions for agencies and professionals in the public relations, communications and marketing industries.
by Editor, News, CommunicationsMatch
In a new article for CommPRO.biz “Ghosting Communicators – A Halloween Tale” I note that ghosting is both a response to email overload and an avoidance strategy. It’s not unique to communicators, but it rankles when communicators are the ghosters – because…, we are supposed to be communicators! I argue that the ghosters and ghosted need to take a look in the mirror through the lens of... am I treating others the way I would want to be treated?
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Whether it’s LinkedIn, Upwork, or CommunicationsMatch™, to get the most from your profile you need to put some effort in. A strong profile, as the head of communications at a major financial institution shared with me, “provides the information I need to make the decision to reach out.” In this article, we highlight the value of a comprehensive profile and incorporating recommendations for generating new business.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
In a new article for CommPRO.biz, "Psychological Safety in Public Relations: Are You Encouraging Employees to Speak Up or Shut Down?," Jaya Bohlmann, Linda Dunbar and I argue that at a time when keeping employees healthy is top of mind, we also need to focus on another aspect of safety that’s key to the industry’s long-term success and ultimately diversity goals – psychological safety.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Eleven key insights for leaders managing through these uncertain times from coach, former agency leader and CommunicationsMatch™ partner, Ken Jacobs's leadership eBook.
by Ken Jacobs, Principal, Jacobs Consulting & Executive Coaching
The main takeaway of the third webinar in our series on the COVID-19 Reset was that understanding drivers of consumer behavior during and subsequent to the pandemic is the key to unlocking opportunities. The Marketing IMPACT Council™ webinar, organized in partnership with CommunicationsMatch™, also covered the need to reset approaches to leadership to support innovation, co-creation of initiatives with clients, and the importance of aligning organizations around their goals.
by Simon Erskine Locke, Founder & CEO , CommunicationsMatch
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