Insights Blog

If you are in the process of searching for a PR firm or content marketing agency that can help you grow in 2020, here are five questions you need to ask during the interview process.
by Karolyn Raphael, President Winger Marketing, Winger Marketing
Black Public Relations Society of New York (BPRS-NY) board members share perspective on the importance of diversity, equity and inclusion in this short video. They offer insights into issues faced by diverse professionals, the benefits of mentorship, lessons from their careers, the importance of diversity to clients, and value of events that bring together professionals with the same goals and mission.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Digital marketing industry leader and principal of the Serial Marketer, David Berkowitz, discusses the importance of keeping goals in mind, asking "why" to understand digital data, and the need to shift from scale for scale’s sake to reaching relevant audiences in our latest Communicators-to-Communicators 3-minute video interview.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
We all have blind spots or flaws that at different times may get in the way of success. Understanding how others see us or our businesses starts with the question, “What do you think?” - and our ability to handle the truth as others see it. By asking others for their opinion we take the risk that we may learn things we do not want to hear, be forced to see things from another perspective, and perhaps re-visit what we thought was good. This all takes work. We have to overcome ego, spend more time on writing or research, and work on ourselves. It’s not easy, but there’s a payoff. There’s an opportunity to fix what may be broken or refine what may be unpolished. We get to change outcomes and deliver better results.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
CommunicationsMatch™’s agency and consultant search platform is now available to the 350,000-strong C-Suite Network™ to help senior business leaders find, shortlist, and hire PR, communications, and marketing professionals with capabilities that match their needs. Working with the Marketing IMPACT Council™, a CommunicationsMatch and C-Suite Network partner, our agency search and RFP tools are being offered as a value-added benefit to both organizations’ members.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Statistics show that a business blog is an important contributor to a company's growth. Eight key factors of an effective blog can increase online engagement, trust, and credibility which can lead to a loyal following and increased sales.
by Andrea Harrison, Content Marketing Writer, Prolific Profiles 4 U
Most of us, most of the time, are happy to tell people what we think. We confidently express opinions and perspective even when we, objectively, have little knowledge. But in the context of work, our success in our careers, the outcomes of our projects and businesses, we need to do the work required to back up what we say. We need to be self-aware enough to filter out the wheat of substance from the chaff of personal opinion. We need to have the discipline to know what we don’t know and do the research to fill in the gaps if we are to succeed.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
If you are looking to organize events around the Tokyo Olympics, you’d better get moving. Tickets are going fast, and event space as well as accommodation is very limited. That’s the message from Emily Schwaner, Head of International Marketing at Tokyo-based event and conference organizer Convex, in the latest 3-minute Communicators-to-Communicators Insights video.
by Simon Erskine Locke, Founder & CEO, CommunicationsMatch
Although the end goal of a successful telemarketing campaign is to persuade people to purchase your product or service, it's important to first build relationships with the gate keeper and prospect in order to win their trust. In this article, learn why the following factors are underscored as reliable in converting a prospect: Credibility, Motivation, Preparation, Timing, Communications and Patience.
by Andrea Harrison, Content Marketing Writer, Prolific Profiles 4 U
To reap the benefits of a press release and increase the chances your news will get published, understand how to properly write one. This article includes all the important components for a publisher's consideration and offers guidelines for how to make your news item compelling and newsworthy enough to get picked up as a top priority for publication.
by Andrea Harrison, Content Marketing Writer, Prolific Profiles 4 U
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