Here's what makes KW2 so absolutely unique – we call it the Common Cup. Every KW2 employee has one, and every client gets one. Yes, it's literally a handmade cup, made 30 miles from our Madison, Wisconsin, headquarters. But it's much more than that. It's the first active ingredient in our relationships. Cups in hand, we collaborate, work and succeed together, growing relationships that bring strategy, creative, clients and customers into alignment, gathering as one around clear purpose and common cause.
The Cup works. How do we know? In 1984, the average client/ad agency relationship was 7.2 years and by 1997 it was 5.3. Today it's less than 3. Conversely, in 1986, we started working for our first client. They're still a client. The Cup works.
This collaborative, open approach is driven by owners Andy Wallman and Jennifer Savino. We help Companies for Good build loyalty with ideas that disrupt the status quo and strike the market's chord. And along the way, we've given back over $2.1 million in advertising and digital goods and services to nonprofits throughGoodstock.™