Gail Balascak is the owner of Omnia Strategies, a marketing and communications consultancy that forwards business objectives for clients in higher education, healthcare, legal affairs, independent schools and other highly regulated industries. Her expertise is in M&A, issues management, crisis communications and operational excellence.
Prior to founding Omnia, Balascak was the Associate Vice President of Enrollment Management, Marketing and Communications at Saint Joseph’s University leading creative, web, operations and budget for a team of more than 70 professionals. She joined St. Joe’s in August of 2018 and led the development of public relations and social media programs as Director of PR and Media; the University’s COVID-19 communications response; a comprehensive campaign launch; and marketing and communications aspects of mergers with USciences and PA College.
At Thomas Jefferson University and Jefferson Health, an academic medical center in Philadelphia, she led a team responsible for media relations during a period of numerous M&A transactions. She worked directly with the President and CEO, the leadership team and a nationally recognized public relations firm building and executing an executive positioning platform resulting in international conference engagement and national press. Prior to Jefferson, she served the nation’s Veterans at VA medical centers around the country through public affairs, community relations and volunteer management.
Balascak earned a bachelor’s in English and communications from Cabrini College and a master’s in public communication from American University. She is a trustee of Gladwyne Montessori School and lives in Ardmore, PA with her husband Matthew.