We have nothing against advertising — we not only produce it ourselves, we're owned by one of the greatest agencies in the world. But as the cost of acquiring new customers continues to rise, advertising's shotgun approach has to be complemented with the kind of work we do — data-driven customer engagement.
At The Lacek Group, we help our clients preserve, protect and grow the value of their best customers through loyalty, one-to-one and CRM solutions, in addition to some traditional advertising. We create innovative programs that work across all media to build direct, personalized and lasting relationships, keeping consumers and brands connected. We do this by skillfully combining the science of data and the art of message.
And as a specialty agency of Ogilvy & Mather, we often partner with the world's most respected agency network to break new ground with data-driven solutions for travel, health sciences, retail, gaming, automotive, business-to-business, entertainment, broadcasting and a host of other categories.