Read the summaries and watch the replays of a series of Marketing IMPACT Council™ webinars organized in collaboration with CommunicationsMatch™, supported by the Financial Communications Society, CommPRO.biz and Capitol Communicator.
The webinars provide compelling insights into ways businesses are being changed by the pandemic and what this means for leaders at all levels and of all functions, as well as every strategy, marketing, and communications professional.
The COVID-19 Reset: A Strategic Value-Based Path Forward
In this summary of the first in a series of Marketing IMPACT Council™ webinars developed in collaboration with CommunicationsMatch™ - The COVID-19 Reset: A Value-Based Strategic Path Forward - distinguished professors Noel Capon (Columbia Business School) and Amy C. Edmondson (Harvard Business School), and Founder & CRO of Researchscape, Jeffrey Henning, share key insights into understanding how value has changed for clients, the importance of psychological safety and research during the crisis.
Watch the REPLAY.
The COVID-19 Reset: Strategy, Marketing & Communications
Changes in consumer behavior, the acceleration of existing trends by 3-5 years, the need to revisit purpose and value propositions are not only changing companies, but also the role of leaders, marketers, communicators, and agencies who now need to be in the transformation business. These are just some of the provocative takeaways in this summary of the second Marketing IMPACT Council™ webinar organized in collaboration with CommunicationsMatch™ webinar in our series on The COVID-19 Reset: Strategy, Marketing & Communications, with former marketer of the year, Arun Sinha, and Time magazine marketing innovator, Rishad Tobaccowala.
The COVID-19 Reset: Behavioral Change - A Growth Opportunity
The key takeaway of the third webinar in our series on the COVID-19 Reset was that understanding drivers of consumer behavior during and subsequent to the pandemic is the key to unlocking opportunities.
The Marketing IMPACT Council™ webinar, organized in partnership with CommunicationsMatch™, also covered the need to reset approaches to leadership to support innovation, co-creation of initiatives with clients, and the importance of aligning organizations around their goals.
Panelists Michael R. Solomon, renowned marketing expert, consultant, author and professor, and Leslie Zane, President and Founder of Triggers® Growth Strategy, provided a behavioral framework for understanding the drivers of consumer decision-making and insights into ways in which companies, marketers, and communicators can leverage these changes to grow their businesses.
Stephan Wiedner, CEO and Co-Founder of Noomii, which provides companies access to coaching solutions that include Harvard professor Amy C. Edmondson’s concept of psychological safety, shared perspective on steps business leaders need to take to help organizations realize these opportunities.
Watch the replay of the COVID-19 Reset: Behavioral Change - A Growth Opportunity.
ARTICLES ON THE COVID-19 RESET
The Coronavirus Reset: Time to Think About Strategy & Messaging for a New World, by Simon Erskine Locke, Founder & CEO of CommunicationsMatch™
Coronavirus is changing what clients value from businesses and agencies. Strategy and messaging will need to be different for a new world. It’s time to think reset, not refresh. In this summary of a new CommPRO.biz article – I argue that every company, agency and consultant needs to stop and ask - What will be my strongest value proposition post-crisis?
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