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We have a unique situation at Zehnder in that we are a full-service agency that continuallychallenges traditional thinking. Z-Labs encourages the tinkering, the restlessness,the keep-you-up-all-night ideas that make us a better agency. It's a way to give those new ideasa place to live so that we continue our education by teaching each other, developing new marketing strategies or channels, challenging ourselves, challenging each other, and collaborating on end results. These ideas can end up in our client work, or they might be used to help a cause ora charity, an improvement to the city, or even something that makes a great place to work an even better one.

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