About company

Strategic Objectives is Canada’s most award-winning PR agency and a recognized leader in the field of marketing and social public relations. Headquartered in Toronto, with associates in key cities across Canada, the firm was founded in 1983 by sisters Deborah Weinstein and Judy Lewis.

Our mission is to make news, build and protect brands, launch products, connect people, support causes, create effective social media strategies and stage memorable events.

Strategic Objectives’ high-performance team is fueled by innovation, strategic collaboration and passion. We are the only PR agency in Canada to be recognized by the United Nations for Outstanding Achievement in Public Relations and to be named IABC/Toronto PR Agency of the Year 2015, 2014, 2012, 2011, and 2009.

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