About company


 No organization is immune from a crisis that can harm revenue, profits, stock price, market share, regulatory environment, brand promise, community reputation-- and even its very survival. Management teams that fail to prepare for probable issues place their organizations in jeopardy. When a business crisis erupts, time is of the essence.

Executives no longer have the luxury of hours or days before they respond to stakeholders and the media. With a 24-hour news cycle and rapid social media postings by activists and  ‘citizen journalists’, today’s leaders must be prepared to respond in minutes.

That’s where the experts from the Institute for Crisis Management® (ICM) enter your equation. Unlike general consulting and PR firms, reputation, issues and crisis management is all we do. We go anywhere 24/7 to support our clients, working side-by-side to protect the organization’s brand and reputation, communicate with speed and transparency and mitigate negative outcomes.

Founded in 1990, ICM is one of the first U.S. firms to specialize in crisis management and communications. We’ve supported leadership teams from small to medium sized companies to multi-billion-dollar international corporations across numerous industries, non-profit organizations, religious institutions, colleges and universities, government agencies and more. Demonstrating ICM’s strength in the marketplace is the high caliber of battle-tested professionals on our senior consulting team, backed by our decades of collective crisis management and communications experience. 

  • We offer a variety of crisis management services:
    Crisis Planning and Preparedness
  • Vulnerability and risk assessments
  • Risk-specific planning tools
  • Crisis plan development
  • Simulation exercises
  • Custom management training
  • Strategy and message development
  • Executive coaching
  • Spokesperson/ media training
  • Mainstream and social media monitoring, analysis and reporting

    Crisis Response
  • On call 24/7 for immediate strategic and tactical support:
  • On-site crisis response team
  • Message strategy, development and management for all audiences (social media responses, media statements and news releases, messaging for victims and family members, employees, customers, vendors, activists, investors and more)
  • Executive and spokesperson coaching and interview preparation
  • Media relations services for the duration of the event
  • Comprehensive media and social media monitoring and analysis
  • Reputation management and damage mitigation

Post-Crisis Recovery

  • Ongoing stakeholder communications
  • Debriefing and response assessment
  • Action planning
  • Change management
  • Reputation repair


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