Big Picture PR INC

Big Picture PR is an independent communications agency founded by Amy Cunha in 2004. We help emerging and established brands build recognition, credibility and demand through media relations, brand positioning, executive thought leadership, influencer campaigns, strategic partnerships and launch programs.

Our experience spans fashion, footwear and accessories; beauty, skincare and wellness; jewelry and luxury; home and design; consumer technology; semiconductors and energy technology; climate and sustainability; retail and e-commerce; and nonprofits and foundations.

We find the stories that connect a brand’s strengths to what people care about—how a product enhances daily life, how an innovation changes an industry, or how a company’s mission translates into meaningful action. Our work brings together editorial storytelling, cultural relevance and commercial strategy, making complex ideas clear and giving consumer brands a distinct place in the market.

Services include national media campaigns, product and company launches, U.S. market entry, founder and executive positioning, expert advisory communities, creator and talent partnerships, brand collaborations, corporate sponsorship programs, press previews and experiential activations. We also support go-to-market strategy, investor communications and integrated campaigns across earned media, paid media and social channels.

Our relationships span leading fashion, lifestyle, wellness, design, business and technology media, complemented by talent and creator connections in New York and Los Angeles. Client experience includes Vionic, LUNAR Design, Brilliant Earth, Baggu, Liverpool Style and Pakal Technologies. From consumer discovery to technical thought leadership, we build communications programs that support awareness, trust and growth.