Contact information

989 Avenue of the Americas 6th Floor New York New York United States 10018
212 398 9680
212 504 8211
On social:
Women-owned Business:
Organization/ Designation:
Sandra Fathi (President) view profile

About company


Our philosophy is simple: every client, regardless of size or budget, deserves exceptional work.

At Affect, we’re not satisfied with simply meeting expectations. We are dedicated to developing smart, creative, and effective communications strategies that help our clients transform their industries, increase their share of voice and experience growth. Whether our mission is to change an opinion, build a relationship, strengthen customer loyalty or generate leads, we set high standards and push ourselves to deliver results that raise the bar on a daily basis.

All of our programs are designed to provide measurable outcomes. We evaluate and track results on a monthly, quarterly and annual basis to ensure we’re achieving success at every level. We work closely with our clients to develop metrics and key performance indicators for every engagement and adjust them to reflect their changing business goals.

We’re not task-takers; we’re a creative partner.

From day one, we act as an extension of our clients’ internal teams, immersing ourselves in all aspects of their organizations, from their products and services to their values and business priorities. But we don’t just know our clients well. We know their industries, we know their competitors, and we recognize that being aware of the regulatory and compliance issues they face is just as important as being familiar with the media landscape.

Armed with this knowledge, our teams don’t sit back and wait for their next assignment. We pride ourselves on taking initiative and proactively developing recommendations to provide our clients with strategic guidance. Always ready to embrace change, we’re grounded in proven methodologies but not ruled by them, committed to developing big ideas as well as executing day-to-day tasks to get the job done.


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