PR Insights Blog

In a new article for CommPRO, "It’s a Meme (Mad) World – Fears & Tears," I argue that we are living in a meme world with consequences for communicators and the companies they advise.

In a new article for CommPRO.biz, I make the case for turning the idea of allyship on its head. I argue that as a communications leader, it is my responsibility to earn the allyship of my African American colleagues in the industry, as well as other members of diverse communities. Being an ally should require work – but the onus should not just be on diverse professionals.

CommunicationsMatch™’s search tools help corporate communications and marketing professionals find agencies, consultants, and freelancers that match their needs, using a qualifications-based search, shortlisting, and hiring process.

CommunicationsMatch is not just for agency search. For clients and agencies seeking freelancers with PR and communications expertise, it’s a valuable resource. Client organizations and agencies looking for help with projects and long-term assignments can find individuals with the expertise that match their needs – from media outreach, writing, and internal communications, to website and design support.

Technology startups, local businesses, national brands, and global financial institutions are just some of the clients using CommunicationsMatch™ and PRSA's Find a Firm (powered by CommunicationsMatch) to find agencies, consultants, and freelancers. Make a Find a Firm profile part of your 2022 new business planning. Profiles are searchable through PRSA.org and CommunicationsMatch.com, and starting in 2022, on additional industry platforms.

A new CommPRO article highlights CommunicationsMatch™ coaching & development partner Ken Jacobs’ take on PR & the Great Resignation. Jacobs, PCC, CPC, principal of Jacobs Consulting & Executive Coaching, discusses the importance of purpose in keeping people, in the latest Communicators-to-Communicators zoom interview.

Public relations is a relationship business. Local market knowledge and relationships matter. No matter how strong your company’s story, the coverage you may be able to generate in national or trade media by getting into the Boston Business Journal, The Seattle Times, or the Des Moines Register, requires PR professionals who know the journalists and understand what will resonate with them.

In a new article for CommPRO.biz, "The Real Reasons to be Scared This Halloween," I highlight five scary things we need to stay focused on as we chow down candy corn. Congress, Climate, market Correction, China and COVID-19 are on the list.

Recommendations have always been important for public relations agencies and professionals. Online reviews, testimonials, and recommendations have, and will, become more important in the digital landscape. In a new article for CommPRO, I note that, during the pandemic word-of-mouth has lost one of its drivers – in-person interaction – and at the same time increased the importance of recommendations on digital platforms.

Nearly nine out of ten consumers read reviews before making a purchase, according to Trustpilot. What do clients do when hiring agencies? Our research of Fortune 1000 companies shows they ask people they trust for recommendations. One of the driving principles behind CommunicationsMatch™ is to replicate the human hiring and decision-making process in our online tools. From the very beginning, we included the ability to incorporate recommendations from clients and add links to testimonials.