PR Insights Blog

How do you grow your agency? The business world offers one strategy - win more wallet share from existing clients. Growing existing client wallet share is a potential source of opportunity – but as I outline in a new CommPRO article, conversations with clients about new business must reflect the client’s needs and your performance.

In a new article for CommPRO “PR RFPs: Client Best Practices,” we outline key things clients can do to ensure that the RFP process is conducted in a way that will encourage agency engagement in their process.

Since we launched our partnerships with PRSA in July, 2021, and Capitol Communicator in February 2022, there have been 13,000 searches conducted on the platform and 63,000 views of agency and professional profiles. From launch, CommunicationsMatch™ has seen 80,000 searches and more than 310,000 views of agency and professional profiles – underscoring its value for clients seeking agencies and professionals, and communicators looking to generate qualified new business leads.

Drawing on our collective experience from agency searches, search consulting engagements, research and client & agency careers, we highlight five questions agencies should ask themselves to improve their new business win ratio in a new CommPRO.biz article.

In a new article for CommPRO.biz, Inflation: The Great Pandemic Pricing Reset, I note that inflation at 40-year highs is not just about the rising costs of materials, gasoline, wages, or supply chains. We are experiencing a post-pandemic reset of prices, driven both by higher production costs and what companies think consumers or clients are prepared to pay. This raises the question - should communicators be raising prices? There's no simple answer.

This article focuses on CommunicationsMatch™'s qualifications-based search process and the benefits for clients and agencies. It highlights the value of finding agencies with the industry expertise and communications capabilities that match needs for better outcomes and stronger relationships.

A series of articles I have written for CommPRO and Capitol Communicator about Putin's war against Ukraine highlights key drivers of communications: The past shapes the present, public opinion matters, and, crises have second and third order consequences.

In a new article for CommPRO, I argue we need to ask why the Rooney Rule has not succeeded in the NFL and learn its lessons for diversity. In perhaps a jarring conclusion, I note: “We need our industry ‘owners,’ in agencies, C-suites, corporate communications and marketing departments, to learn from the NFL’s failures, or risk becoming the story."

Today’s freelancers and communications pros have a huge opportunity for visibility without wasting half their billable time hustling business and putting out time-consuming bids and without having to share their profits, thanks to CommunicationsMatch.

CommunicationsMatch has partnered with Capitol Communicator, the leading advertising, marketing and public relations-focused news, events and services platform in the greater Washington, DC area. Capitol Communicators' new 'Sourcebook' search, shortlisting and RFP tools are powered by CommunicationsMatch. The relationship provides regionally-focused agency, professional and resources search and hiring tools to its network, and benefits from existing search traffic through the CommunicationsMatch platform.