PR Insights Blog

Who knew? With technology pervading our lives – via addiction to smartphones, the “Internet of Things” or simply our clear reliance on computers – who knew that the most precise description of today’s cyber-security situation would come from a cartoon character? I’m referring to Pogo. His most famous saying sums up the current state of efforts by business and society to manage cyber threats and deal with the risks of computer hacking: “We have met the enemy, and he is us.”

Had I titled this post “5 Easy ways to make all your dreams come true,” it probably would get a lot more clicks. Humans are hard-wired for the “easy” message. Valuable PR and marketing results come from strategy, goals, internal frameworks, planning and effort. Founders need to stay wary of lies about magical PR powers.

New technology, climate change, economic upheaval, social unrest — the factors driving change throughout the United States and the rest of the world in 2016 will have huge ramifications for the commercial insurance industry as well.