PR Insights Blog

In my previous post, I shared the first of nine critical actions effective leaders take to achieve leadership success: articulate the organization’s values. That’s because your followers are more likely to follow the leader, if their values align with the values of the leader and the organization. The next action driving leadership success is to create a vision. Think of it as where the group is going, what it can be, and how it will get there.

Recent headlines have ignited a fight that has pitted those who support working with the media against those who see an advantage to working against the press. Mark Twain, said, “Never pick a fight with people who buy ink by the barrel.” As someone who has long established and maintained press relationships, I say, beware who you take a swing at, because reporters like nothing more than a good battle.

Public Relations is a dynamic field. To gain the recognition you deserve, you need to stay current on all the latest developments in PR and regularly adjust your course of action. Here are a few changes your organization should embrace now to accelerate success.

I asked, and they answered. My unscientific poll included senior writers and editors at well-known news organizations including newswires, top financial magazines and national newspapers. These are the very people that most PR professionals want and need to know and they are increasingly frustrated by the same familiar tactics. But one in particular stood above the rest: Sending story pitches that have absolutely nothing to do with what the journalist, or even the publication, would ever consider covering as a news story. In fact, some ideas don’t even meet the definition of news or the easier standard of being even remotely interesting.

With the upcoming holidays, take some time to read. The ten books I chose provide in-depth insights about business, psychology, marketing, risk-taking, understanding our strengths and weaknesses and being authentic. If you want to expand your skills, find a new job or career path, learn from people ahead of you. From books to mentoring and building on your experience, is crucial to success.

Imagine the following scenario: You nailed the account. You closed the deal. Your client is utterly excited about bringing you on board and putting your ideas to use. Now it’s time to roll up your sleeves and get to work. So what could possibly go wrong?

Due to the unpopularity of Wall Street, Trump and Clinton have questionable positions, as both have close ties to the financial industry.

Brand storytelling is a powerful strategy that can impact the way your prospects and clients perceive your products or services. Here are a few simple yet effective tips below to create a compelling story and get noticed amid all the clutter.

People who work as representatives or spokespersons for companies or other organizations may not realize it, but when they take on their responsibilities they are giving up a level of personal independence.

With an ROI that outperforms any other marketing channel, and growing adoption across every sector, selling easy-to-use email marketing automation software to your clients could be a surefire way to grow your agency.