PR Insights Blog

"Morality is a job for priests,” Bell Pottinger, co-founder Tim Bell was quoted as saying in The New York Times’ recent article on the failure of the firm. “Not P.R. men.” In my latest article for CommPRO.biz, I argue three key points: 1) Morality, ethics and integrity have a role to play in PR and communications 2) We need to understand drivers of our behavior & why smart people make bad decisions, and 3) Even if we may not be fully-aware of our behaviors, we have the ability to step back and get perspective from others - as a result, we own our choices.

Ken Jacobs, a PR industry leader and executive coach shares perspective on what it means to be a leader, lessons from his mentors and the importance of vision. He notes that leadership is a choice of both leaders and followers and that leadership is all about outcomes. Jacobs is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch at the recent PRSA NJ Senior Pros Leadership event.

Having real time or as close as possible to real time data in a crisis to make informed decisions is invaluable and now increasingly possible. In this article we focus on what do you measure and what these metrics tell us?

Reputation used to be primarily shaped by the media, but in the digital age, our first stop for information about a company or individual is Google. When we search we find a range of paid, earned and owned digital content. When managing our company’s or clients’ digital reputation, we need to ensure that the full range of content that comes up in a Google search tells the story we want to get across, says Sam Michelson in the latest CommunicationsMatch Communicators to Communicators (C2C) 3-Minute Insights Video.

CommunicationsMatch, a PR and communications agency and freelancer search and engagement platform, has established a partnership with the National Black Public Relations Society, Inc. (NBPRS) and will be adding its members to the more than 5,000 agencies and professional profiles listed on its matching search engine. It has also created a new member organization and designation category to its search tool enabling companies to refine agency searches by membership of NBPRS and other industry organizations. With the addition of this functionality, companies can use the site to identify, shortlist and engage agencies and professionals by industry and communications expertise, location, agency size, keywords, women and minority ownership, disclosed client relationships, organization membership and accreditations.

Communicators need to pay attention to Artificial Intelligence not only because it is all around us but because it’s the key to personalization, the most important marketing trend in 2018, says Wendy Glavin, CEO of Wendy Glavin Agency in the latest Communicators-to-Commmunicators (C2C) 3-Minute Insights Video.

Kate Vasylenko, Founder & CEO of digital marketing agency 42DM shares perspective on the key’s to marketing an ICO, in the latest Communicators to Communicators 3-minute insights video.

CommunicationsMatch was delighted to support the Black Public Relations Society-NY digital marketing seminar at Google on February 8th.

In a new article for CommPRO.biz I argue that we have spent two decades encoding the world that makes up today’s marketing and communications universe - and we're now beginning to decode it in ways that will change how we communicate.

CommunicationsMatch is proud to be one of the sponsors of the Museum of Public Relations' National Black History Month event on February 1.