PR Insights Blog

PR was ranked the most important communications discipline to business success in our 2017 PR & Communications Agency Search Report. In my guest blog for Deirdre Breakenridge's PR Expanded blog, I argue it's because the definition of what PR means has evolved (It's PR Expanded) and media coverage remains as important as it was when the discipline was established.

How do you ensure your organization is communicating clearly and consistently with its key audiences? By having a set of key messages that tell your story. Learn about the elements of effective messaging.

Whether its politics, drug pricing, or bank lending practices, there’s a strong argument to be made for more honesty.

In my most recent article for CommPRO.biz, “Why Our Judgment May Fail Us in a Crisis, And What Communicators Can Do About It,” I address a conundrum: Why is it that very smart communications people and executives do things that many would consider not so smart? Is there a failure of leadership? I argue that we need to understand the context in which decisions are made and take steps to reduce the risk that judgment fails us just when it matters the most.

Why is issues management one of the most significant strategic tools in a company's communications arsenal? Ivy Cohen, President & CEO of Ivy Cohen Corporate Communications shares perspective in this latest Communicators-to-Communicators 3-minute insights video.

Anyone who is out in public representing their organization should consider media training. An ambassador for an organization can be an executive, a staff member, or a volunteer, and what people say about your business, both on and off-the-record, can have a big impact.

Shelley Spector, Founder of the Museum of PR and President of Spector Corporate Communications & Public Affairs, shares perspective on why the history of PR matters, highlights the importance of looking at past PR campaigns as a source of case studies to inform approaches to current communications challenges, and discusses the critical importance of research and big ideas in the latest 3-minute insights video.

All too often companies don’t recognize they are sitting on treasure. As with mining in the real world, finding hidden value requires an investment and, more often than not, a fresh pair of eyes and a prospectors’ experience. Here are seven key takeaways for those looking for PR & communications gold in your data .

CommunicationsMatch and Researchscape International partner to launch Next Day Crisis Communications & Opinion Survey Tool for Corporate Communications Professionals & PR Agencies

Boomer women control more than half of the nation's discretionary income and three-fourths of the country's wealth, yet are ignored by marketers. In addition to examining the importance of this demographic, Girlpower Marketing's white paper provides results of a recent survey and tips on successfully connecting with these power consumers.