PR Insights Blog

How do you ensure your organization is communicating clearly and consistently with its key audiences? By having a set of key messages that tell your story. Learn about the elements of effective messaging.

Whether its politics, drug pricing, or bank lending practices, there’s a strong argument to be made for more honesty.

In my most recent article for CommPRO.biz, “Why Our Judgment May Fail Us in a Crisis, And What Communicators Can Do About It,” I address a conundrum: Why is it that very smart communications people and executives do things that many would consider not so smart? Is there a failure of leadership? I argue that we need to understand the context in which decisions are made and take steps to reduce the risk that judgment fails us just when it matters the most.

Why is issues management one of the most significant strategic tools in a company's communications arsenal? Ivy Cohen, President & CEO of Ivy Cohen Corporate Communications shares perspective in this latest Communicators-to-Communicators 3-minute insights video.

Anyone who is out in public representing their organization should consider media training. An ambassador for an organization can be an executive, a staff member, or a volunteer, and what people say about your business, both on and off-the-record, can have a big impact.

Shelley Spector, Founder of the Museum of PR and President of Spector Corporate Communications & Public Affairs, shares perspective on why the history of PR matters, highlights the importance of looking at past PR campaigns as a source of case studies to inform approaches to current communications challenges, and discusses the critical importance of research and big ideas in the latest 3-minute insights video.

All too often companies don’t recognize they are sitting on treasure. As with mining in the real world, finding hidden value requires an investment and, more often than not, a fresh pair of eyes and a prospectors’ experience. Here are seven key takeaways for those looking for PR & communications gold in your data .

CommunicationsMatch and Researchscape International partner to launch Next Day Crisis Communications & Opinion Survey Tool for Corporate Communications Professionals & PR Agencies

Boomer women control more than half of the nation's discretionary income and three-fourths of the country's wealth, yet are ignored by marketers. In addition to examining the importance of this demographic, Girlpower Marketing's white paper provides results of a recent survey and tips on successfully connecting with these power consumers.

Implicit Bias both in hiring diverse employees and agency search needs to be overcome if we are to increase diversity in the PR and communications industry. When it comes to agency search, word of mouth is the most common way for companies to find PR Agencies. But there's a problem. When we go to who we know for agency recommendations it is more likely than not, that the people we go to look like us. Search technology or engaging with diverse organizations to identify qualified agencies for a businesses needs are two potential solutions outlined in this article.