Joe Mandese, Editor in Chief of MediaPost, an on-line resource for advertising media professionals, shares his perspective on the future of advertising in the latest CommunicationsMatch interview with Simon Erskine Locke, Founder & CEO.
Mandese discusses ways in which advertising is evolving and how this will change what companies are doing today. He also outlines the future of programmed ad placement, highlighting the key role artificial intelligence will play in brand safety. He shares a vision of the future in which advertising is increasingly focused on creating experiences for audiences.
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