CommunicationsMatch

The Future of Advertising: Interview with Joe Mandese, Editor in Chief, MediaPost (3Q3M Video)

Joe Mandese, Editor in Chief of MediaPost, an on-line resource for advertising media professionals, shares his perspective on the future of advertising in the latest CommunicationsMatch interview with Simon Erskine Locke, Founder & CEO. 

Mandese discusses ways in which advertising is evolving and how this will change what companies are doing today.  He also outlines the future of programmed ad placement, highlighting the key role artificial intelligence will play in brand safety.  He shares a vision of the future in which advertising is increasingly focused on creating experiences for audiences.

Watch the interview now

 

 

 

For more communications best practices and perspective, sign up to receive our weekly Insights Blog summary of articles and videos or subscribe to the CommunicationsMatch YouTube channel where you will find other 3 minute videos including:

Simon Erskine Locke, CommunicationsMatch, PR & Communicatons Agency Search Report

Pen Pendleton, Partner, CLP Strategies: Financial Media Relations

Melissa F Daly, President MFD Communications: Is it Ok to Lie to the Media?

Bob Grove, President, Edelman North Asia:  Communicating in Asia

Andrea Fiano, Editor, Global Finance:  Technology Trends & Takeaways For Communicators

Mark Weiner, CEO, Prime Research: Importance of Communications Research

Kahshanna Evans, Founding Principal, Kissing Lions: PR Tips for Emerging and Niche Brands

Ross Rowbury, President, Edelman Japan: PR & Communications in Japan

 

CommunicationsMatch is a world-leading communications-focused search site. It is the go-to resource for businesses seeking communications services providers with 5,000 U.S. and International agencies and professionals listed. 

Search for and connect with agencies and professionals with expertise in areas including: public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Find experts by name, industry sector, communications expertise, location, size, keywords and clients.

Listed companies can create comprehensive profiles by adding keywords, biographies, client rosters, ownership information, capabilities presentations, videos and thought leadership articles.  Watch our introductory video.

 

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