The COVID-19 Reset: Behavioral Change – A Growth Opportunity

Join international speaker, renowned marketing expert, and professor of marketing, Michael RSolomon; President and Founder of Triggers® Growth Strategy, Leslie Zane; and Stephan Wiedner, CEO and Co-Founder of Noomii, for a discussion of the behavioral changes associated with a COVID-19-impacted world and how many of those changes present a growth opportunity.


COVID-19 Reset Behavioral Change

Solomon, author of books including, Consumer Behavior: Buying, Having, and Being, combines cutting-edge academic theory with actionable real-world strategies. Zane’s expertise is in helping blue chip companies accelerate growth through behavioral insights. Wiedner’s Noomii supports corporations with data-driven coaching and he brings expertise in leveraging the concept of psychological safety to drive innovation.

This is the third in a series of webinars focused on the integration of strategy, marketing, and communication in a COVID-19 impacted world organized by the Marketing IMPACT Council™ in collaboration with strategic partner CommunicationsMatch™. The webinar will be moderated by John Greco, Founder & Chair of the Marketing IMPACT Council™, former CEO of the Direct Marketing Association, and Simon Erskine Locke, Founder & CEO of CommunicationsMatch™. 

This webinar will provide perspective and practical insights for business leaders, marketers, and communicators into:  

  • Drivers of consumer purchasing decisions and how these have changed through the pandemic
  • Opportunities to create new value for brands by resetting strategy and messaging to position them to grow during the pandemic
  • How companies and the agencies serving them can drive collaboration and innovation required to realize these opportunities

This complimentary webinar is open to the Marketing IMPACT Council™ and CommunicationsMatch™ communities as well as those of our supporting partners –, the Financial Communications Society, and Capitol Communicator.

Our panelists will also address questions from the audience.

Date & Time:  June 24TH, 12 PM (Noon) EDT  


Read the takeaways or watch a replay of the first webinar in the series: “The COVID-19 Reset: A Strategic Value-Based Path Forward” or the second webinar in the series: “The COVID-19 Reset: Strategy, Marketing & Communications” here.

We hope you can join us.


John Greco, Founder & Chair of the Marketing IMPACT Council™ 

Simon Erskine Locke, Founder & CEO of CommunicationsMatch™    

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