Carmie McCook & Associates
Companies need to plan for the moment when an unhappy customer or employee decides to publish a fake news story.
Building goodwill, preparation and responsiveness are key to managing through "Fake News" events, says former TV journalist, Carmie McCook, President of Carmie McCook & Associates, a Washington, DC-based media training and coaching firm. Visit Carmie McCook's website.
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McCook is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch.
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