Reputation used to be primarily shaped by the media, but in the digital age our first stop for information about a company or individual is Google. When we search we find a range of paid, earned and owned digital content.
When managing our company’s or clients’ digital reputations, we need to ensure that the full range of content that comes up in a Google search tells the story we want to get across, says Sam Michelson in the latest CommunicationsMatch Communicators to Communicators (C2C) 3-Minute Insights Video.
Michelson, CEO and Founder of Five Blocks, a global digital reputation management company that works with companies, individuals and PR agencies, discusses how search has changed what’s important when it comes to reputation management and what successful digital reputation management looks like.
Watch the video.
Click here to read Five Block’s profile on CommunicationsMatch.
If you’ve got something to say, contact us for an interview or contribute a post to the Insights Blog.