Managing a crisis? How are your messages resonating? You'd like to do a survey, but think it will be expensive and time consuming?
CommunicationsMatch has partnered with Researchscape, one of the communications’ industry’s leading research services providers, to offer a next day crisis and opinion research service for a modest flat rate cost.
Researchscape's Tony Cheevers discusses how the Next Day Crisis & Opinion Survey Tool works.
The read the press release below or click here.
Survey options include:
Researchscape uses quota sampling with 32 mutually exclusive subgroups of region, gender, and age to closely match the overall demographics of United States adults aged 18 to 80 years old.
Researchscape’s survey experts work with clients to develop questionnaires, field the survey and cleanse the data.
Within 24 hours of approving the questionnaire, an automatically generated PowerPoint presentation, Word report and Excel file with results will be shared.
Looking for custom research or need to survey specific audiences? Researchscape offers a range of opinion survey options.
Click here to find out more. Read our article Crisis Communications Measurement: Metrics That Matter.
FOR IMMEDIATE RELEASE
Next Day Crisis Communications & Opinion Survey Tool
for Corporate Communications Professionals & PR Agencies
Launched by CommunicationsMatch and Researchscape International
NEW YORK, NY, December 13, 2017 - CommunicationsMatch, a powerful and comprehensive communications agency and freelancer search and hiring platform, has established a partnership with Researchscape International, a leading provider of research services to the communications industry, to launch a new next day crisis and opinion survey tool tailored to corporate communications professionals and PR agencies.
The new service offered through CommunicationsMatch enables communicators to ask 10 or 20 questions of either 500 or 1,000 respondents and have the results data within 24 hours of fielding the survey. The affordable survey tool is designed to be representative of the general population and to automatically generate results reports.
“We are delighted to have developed this new research option for the communications industry with CommunicationsMatch, which like Researchscape, leverages technology to help communicators achieve their goals,” said Jeffrey Henning, Founder & President of Researchscape International. “This is a powerful tool for industry professionals dealing with crisis and other situations where understanding how messages are resonating or quick feedback on the impact on a brand is a priority.”
Once the tool has been selected, Researchscape’s survey experts work with clients to develop questionnaires, field the survey and cleanse the data. Within 24 hours of approving the survey, an automatically generated PowerPoint presentation, Word document report, and Excel file with results are provided to clients.
To ensure that survey data matches the overall demographics of United States adults aged 18 to 80 years old, Researchscape uses quota sampling with 32 mutually exclusive subgroups of region, gender, and age to ensure statistical validity.
“Expense and the time to complete surveys are perceived barriers to conducting research during a crisis,” said Simon Erskine Locke, Founder & CEO of CommunicationsMatch. “The technology underpinnings of our next day crisis and opinion survey make it quick and cost effective to execute statistically valid research. The tool is an example of the way in which we are using technology to create value-added solutions for communications challenges.”
A ten-question survey of 500 respondents representing the general population is available for $3,995 and a 20-question survey of 1,000 respondents is $6,495. As with other solutions on CommunicationsMatch, custom research options are also available for specific audiences and projects.
Researchscape International is a leading technology-driven research services provider for corporate communications, public relations and marketing professionals. Areas of focus include PR, client attitudes and satisfaction, consumer, employee engagement and new product surveys. Our services are structured around each clients’ individual needs. We partner with clients on questionnaire design, survey fielding, data cleansing, analysis and report writing. We offer access to highly-targeted audiences, as well as work with our clients’ preferred panels and research tools. Visit www.researchscape.com for more information.
CommunicationsMatch offers powerful PR and communications agency search and agency hiring tools and resources to help companies save time and money, achieve better search outcomes and build stronger brands. With 5,000 profiled agencies and individuals, companies can search for agencies and freelancers by industry and communications expertise, location, size, clients, keywords, ownership, diversity, and more to find those that match their needs. CommunicationsMatch also offers agency search resources including guides and research, as well as search services and tools through partner companies. Visit www.communicationsmatch.com for more information.
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