It’s been 10 years since I moved back to the U.S. from Japan, where I’d lived and worked for seven years as Head of Corporate Communications for Morgan Stanley and Deutsche Bank.
I have just returned stateside from a week in Shizuoka and Tokyo, where I met old friends, including Ross Rowbury, President of Edelman Japan and Aston Bridgman, Co-President of Finsbury’s new Tokyo office. I asked both to provide perspective for an international audience on best practices for communicating in Japan. Watch the three-minute interviews I conducted with them here: Ross Rowbury and Aston Bridgman.
In summary, they shared a few important takeaways:
Since communication is about a sender delivering a message and the receiver understanding it, language and cultural context are critical to successful communications. They may also be barriers to getting messages across.
My conversations with Ross and Aston reflect my own experience – the principles of communications are universal, but the execution of successful programs requires country and market-specific expertise.
For companies and communicators looking to get their messages across in international markets, finding people like Ross and Aston with decades of experience is invaluable. It’s one of reasons, why I founded CommunicationsMatch to help companies find experts like them around the world.
Simon Erskine Locke is Founder & CEO of CommunicationsMatchTM a communications-industry focused search tool that makes the process of finding PR and communications-related agencies more efficient. Search is free as is listing for qualified agencies. Watch our introductory video. With 5,000 U.S. and International agencies and professionals listed, CommunicationsMatch is a powerful resource for businesses seeking communications services providers with expertise in areas including: public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video. Prior to founding CommunicationsMatch, Locke held senior Corporate Communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. He has lived in seven countries around the world.
See more communications Insights at https://www.communicationsmatch.com/papers.
Republished from the CommPRO.biz CommunicationsMatch channel.