Wendy Glavin is the Founder and CEO of Wendy Glavin, a full-service agency. Her 20-year marketing, communications and public relations career began at General Electric in internal communications. Next, Wendy joined the agency world at Elkman Advertising and Public Relations, and Burson Marsteller.
With a solid business-to-business (B2B) traditional and corporate background, Wendy wanted a new challenge and founded a small-business importing jewelry from France. Wendy learned the importance of focusing on customer needs, from purchasing and packaging to merchandising and selling. She gained new insights into branding within the business-to-consumer (B2C) sector.
Always wanting to stay ahead of marketing and business trends, Wendy added social and digital media marketing to the mix at Katz Creative publishing and Digital Pomegranate software. Wendy’s strategic branding counsel originates from her work in diverse industries, specifically: technology, software, mobile apps, financial services, financial technology, supply chain, crowd funding, publishing, economic development, community outreach, fashion, jewelry, health and wellness and entertainment.
In addition to her professional pursuits, Wendy is a proud mother of three teenage boys and is passionate about helping children. Wendy enjoys helping students pursue their passion, as well as teaching them about the marketing, public relations, social and digital media professions at college speaking engagements and events.