Era graduated from Kanagawa University with a major in Law and consequently joined Unite Public Relations in 1986. In 1988, he joined PRAP Japan, one of the top five Japanese public relations firms. He worked there for 14 years until he established Arex in 2001. Era has worked for companies in almost every industry sector in Japan and China including chemicals, IT, food, finance, automobiles, fashion, and entertainment. He has taken a media training course for professional PR trainers at the Ketchum Communications Training Center in New York. Era has a wide experience as lecturer/trainer in various seminars for marketing communications, corporate PR, and crisis management.