When Debbie Nelson talks about DNA Creative Communications, one word comes up repeatedly – COMMUNITY. DNA’s community is Greenville, SC. It’s where Debbie founded her public relations firm in 1997 with the goal of providing nonprofit organizations with PR, grant-writing, event management and marketing services.
As DNA evolved into a full-service PR and Communications firm, so did its name. In 2008, Debbie Nelson & Associatesrebranded as DNA Creative Communications. DNA refers to the genetic material in our cells and is the core element of our identity. For Debbie and her team, DNA defines their identity based approach and how they work with nonprofit, higher education and government organizations. Understanding the DNA of each nonprofit and developing a comprehensive public relations, communications and brand narrative is a basic principle of the company today. DNA partners with its clients to analyze their strengths and challenges, then develops and executes strategies to communicate their brands and help them grow.