The vast majority of customer buying decisions are influenced by emotional as well as rational factors, according to Gallup Research. Unlocking the power of psychological needs and desires can help companies attract ideal customers and foster long-term engagement, satisfaction and loyalty. Zenzi is the world’s first values marketing agency. Our approach draws upon decades of research done by Shalom Schwartz, the creator of the theory of Basic Human Values, who proved that values are one of the most powerful drivers of consumer behavior. We have surveyed over 250,000 people to develop our methodology and proprietary text analysis tool. The center of Zenzi’s approach is ValueBase,™ a comprehensive collection of values markers that can predict buying preferences such as which messages are most effective, whose opinion customers trust, what trigger points get them to buy, online and social media behavior, preferred types of content, and what will encourage them to refer and share.