Sportivo is a unique Latino sports agency dedicated to harnessing the muscle of sports to drive brand acceleration among the nation's fastest growing population. Sportivo is also a partner agency of RLPR + Marketing, a full-service Hispanic agency serving Fortune 500 clients.
Through strategic marketing and communications, Sportivo connects sports-driven consumer brands, entertainment properties and personalities with strategic branding opportunities aimed at Latino sports consumers. Utilizing the strengths and passions of our bilingual and bicultural staff, we create relevant campaigns that meet the needs of our clients and resonate with Latino consumers.
Founded in 2003, Sportivo ( derivative: sports and deportivo ) is one of only a few sports agencies to emerge in the explosive U.S. Latino marketing field. The brainchild of Mario Flores and Roxana Lissa, Sportivo provides clients with guided access to Latino sports fans through its offices in Los Angeles and New York City, and affiliates in Miami, Houston, Buenos Aires, Mexico City and Sao Paolo.