Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. Launched in Silicon Valley with a heritage in tech PR, the firm’s work today cuts across a range of industries.
While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read — a far cry from the “corporate speak” that might satisfy internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.
For clients with global needs, the company operates in Asia Pacific, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results.
Even on the operations side, The Hoffman Agency walks to a different drummer. Eschewing the traditional focus on the financial side — measuring account people based their “billability” — the firm adheres to the belief that if you deliver great work to the client, financial performance will follow. Named PR Agency of the Year in both the United States and Asia by PRWeek magazine, our independence (not part of a huge conglomerate) certainly plays a role in our culture that puts the client first.