Hirano joined Arex in 2002 and has since earned a reputation for providing practical advice that leads to actual solutions. His expertise extends from identifying newsworthy material within clients' organizations to managing crisis communications to strategizing how to use social media as a communication platform. Prior to Arex, Hirano was a deputy business news editor for the Nikkei, where he covered various industries including automobile, steel, and energy, as well as fields concerning corporate governance, finance/accounting and derivative markets. From August 2006 to January 2009, he concurrently served as managing editor and chief editor of OhmyNews (Japanese edition). Hirano earned a B.A. in Economics from Waseda University, Tokyo, and an MBA from Haas School of Business, University of California at Berkeley.