I focus on content marketing for professional services firms, particularly in the financial and legal sectors. My ideas and language help firms convey their messages in a conversational, reader-friendly way. And being a Chartered Financial Analyst with an M.B.A. in finance enhances my ability to convey those messages in a business context.
For me, it’s all about effective storytelling: The goal is to tell a story well and make it easy for the reader to follow. This often involves translating technical concepts into words that make sense to audiences of all sophistication levels.
I’m especially adept at doing this in thought leadership and other high-value content — and I’ve done it as a senior writer for Credit Suisse, AllianceBernstein, HSBC, Legg Mason and Proskauer Rose.
My original career ambition was to become a professional bass guitarist. Looking back, I’m kind of glad that things didn’t work out that way, because my path and capabilities ultimately led me to writing. I hear words like I hear music — a mix of notes, melody, harmony, interwoven parts and structure that come together to tell a story people want to know.