Christine Perkett

“Ninety-nine percent of what PR agencies do is done on the telephone, the computer, the fax machine, or in the clients office. We don’t need to pay rent to someone else and commute to an office in order to do any of that. You have to keep in mind that CEOs and marketing executives are often on the road-at least as many days of each month as they are in-house. Virtual communication is a must in any case, which makes the concept of a virtual PR staff much easier for [clients] to grasp.” Ragan’s PR Intelligence, November 9, 1998.