Contact information

Andrea B. Werbel
Job Title:
575 Lexington Ave., 4th flr. New York New York United States 10022
Company information
Location: 575 Lexington Ave., 4th flr. 1087 10022

About Company

In the highly competitive world of Luxury Lifestyle and Hospitality, it takes more than just press releases to reach your target audience, increase awareness, and differentiate your brand. That's why Parasol combines media relations, marketing partnership development, targeted events, and brand planning into a single, integrated offering. 

At Parasol, we do not believe in stunts or short-lived attention grabs. Instead, we develop long-term, multi-platform, reputation-building campaigns that move you steadily and efficiently towards your branding and business goals.

Our approach begins by generating a deep understanding of your value proposition, business vision and brand aspiration. We then

design a highly-tailored program that tells a story and ensures your brand's presence in the right publications, builds your reputation with the right influencers, connects you to the right partners, and presents you at the right events. Everything is customized to work together strategically. 

Give us a ring to find out why Variety and The New York Times contributing editor Monica Corcoran describes us as "one of those rare companies that journalists can trust" and why Town & Country's wine writer Ted Loos says "Parasol plants the seed of an idea and nurtures it. In the lifestyle business, that's the only way to go."


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