Clients and journalists alike recognize the Yucatan PR agency as a leading partner for promoting innovation, particularly in the high-tech, industrial goods, health and wellness and biotechnology industries.
The digital revolution and the influx of social media have profoundly changed the way influencers and the media communicate with the public. Yucatan anticipated the metamorphosis of communication channels and social media platforms and works with clients to adapt their messages and digital strategies to best engage with the new profiles of influencers who have appeared over the past ten years.
Impassioned by new technologies and experts in Corporate Communication (B2B and B2C), Yucatan’s public relations consultants are creative, meticulous, highly dedicated and passionately work with companies coming from a wide range of profiles – from start-up incubators to large multinational corporations.
Despite the digitalization and dematerialization of interactions and relations, Yucatan continues to strongly believe that face-to-face meetings and human connections are still vital and irreplaceable for developing a company’s reputation and for gaining brand awareness and visibility for entrepreneurs. For over 20 years, Yucatan’s consultants have demonstrated this conviction by building and maintaining strong relationships with the press and their partners.
That is why we define ourselves as a ‘public’ relations agency, or ‘serving different audiences and stakeholders’. We are adept at identifying the complex challenges and risks that companies face and adapt messages to best suit each target audience. We believe that the media and other influencers are part of the same realm and we proactively and creatively create content adapted to journalists, freelance writers, bloggers and influencers of all types of backgrounds.
Our philosophy: Communicate the right message to the right person at the right time in order to optimize the impact on your target audiences and influencers.
Yucatan is a certified member of Syntec RP – Council on Public Relations, the profession’s leading federation in France.