Contact information

Successful Business Writing
6 Sutherland Drive Monroe New York United States 10950
(845) 782-2419
Jack E. Appleman (Principal) view profile
Jack E. Appleman (Founder) view profile

About company


Successful Business Writing helps PR practitioners and other working professionals get better results from their writing, incorporating workshops/webinars, coaching and self-study tutorials. The company is led by Jack E. Appleman, author o two books--including 10 Steps to Successful Business Writing (2nd edition, 2018)--a long-time PR pro who has led writing webinars for Ragan Communications and PRWeek,


Breakthrough PR Writing 

Learn the subtleties of crafting break-through copy and how to tap your PR instincts and instantly upgrade your writing. 


  • Attention-grabbing pitches and releases that immediately frame the news
  • Compelling contributed content (by-liners, blogs, etc.) with a focused and intriguing theme
  • Persuasive proposals that address the prospect’s WIIFM (What’s in it for me?) 
  • Client emails and reports that demonstrate the value of your firm or department


SBW can tailor a learning delivery program for you, your agency or your department. Based on your needs, we can incorporate live workshops/webinars, one-on-one coaching, and self-study tutorials.

Contact: [email protected] | 845.782.2419



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