Havas PR is the public relations arm of global advertising and communications services group Havas, working in 75-plus countries on six continents. In September 2012, we changed our name from Euro RSCG Worldwide PR and started calling ourselves a Collective. We like to say that we’re “networked” rather than “a network,” symbolizing our communal, supportive state of mind and way of working. At our heart is an entrepreneurial spirit. Our two dozen core agencies worldwide lay claim to truly best-in-class assets, including our greatest one: local excellence that blossoms globally, together. Although each office in each market has a unique mix of products and services, we’re all connected to one another through a mind-set, a way of working, a strategic toolbox and a commitment to greatness, focused on stewarding the brands and issues in our care to fantastic results. At the same time, we strongly believe in “Local is the new global.” Our hyperlocal approach starts with a commitment to local PR managers, guiding agencies to ensure hands-on, always-on counsel.
We believe in the power of invention, of disruption, of rethinking traditional structures and ways of working in order to raise the creative bar and inspire our industry and beyond—and get amazing results in the process. Our experience with launching award-winning agency initiatives centered on young people, the digital world, trendspotting, cause and other areas has given us great insight as we keep innovating with the future in mind.
Marian Salzman, based in New York City at Havas PR North America, chairs the group. She works closely with Benoît Viala, who is based in Paris at Havas Worldwide Paris, and James Wright, who is based in Sydney at Red Agency, to shape thought leadership and drive global clients through the Havas PR Global Collective. Our agency network leads include Tom Johnson and Chuck Burgess of Abernathy MacGregor and Michael Olguin of Havas Formula, which was acquired in 2014.