BackBay Communications is an independent strategic branding, marketing and public relations firm focused on financial services.
BackBay takes a brand-centric approach to developing positioning and building integrated communications programs.
BackBay provides marketing strategy, content development, creative design and multi-channel distribution to build brand awareness and credibility and drive new business for our clients.
We work with a range of financial and professional services clients including banks, consultants, hedge funds, insurers, investment advisors and mutual funds. We have particular expertise working with private equity firms and financial technology companies.
BackBay offers a unique combination of content and creativity. Our services include public relations, branding, website development, marketing materials, videos, advertising and social media. We are highly regarded for our thought leadership initiatives and relationships with the major business media. With offices in Boston and London, and international agency partnerships, BackBay serves financial and professional services companies around the world.