PR Insights Blog

While we all get caught up in what, in the big picture, is small stuff – the job we are doing, the money we are making, carefully crafted efforts to convey success or status - what we should be doing is focusing on what’s really important.

I asked the Open AI ChatGPT to “write a short essay on the value of PR for companies.” The essay underscores the power and limitations of this technology and provides at least a short-term answer to the question: Is it the future of writing?

With more than 100,000 searches to-date for agencies, consultants, and freelancers, CommunicationsMatch™ is a powerful tool to tap into an additional source of new business and revenue. Creating or renewing a profile on CommunicationsMatch is a small investment to generate qualified new business leads in 2023 from clients genuinely interested in working with you. Take advantage of our 2022 holiday season discount.

PRSA’s Counselors Academy members are among the most dynamic and sought-after entrepreneurial agencies and consultants in the public relations industry. One of the best ways to find go-getting agencies with a nimble, client-focused mindset, and the hands-on engagement of owners and senior leaders, is to refine a search on CommunicationsMatch to include members of PRSA’s Counselors Academy – a powerful group of agencies deeply committed to industry best-practices in PR, digital communications, B2B and B2C marketing and social change.

Gianni Infantino scored an his own goal on the eve of the World Cup. In a new CommPRO.biz article, I note that Infantino’s press conference, which was met with widespread disbelief, offers a lesson in not only what not to do, but how easy it is for leaders to completely misjudge the moment and audience. It's a teaching moment.

It should be no surprise, in the context of the increasing use of technology to find and hire employees, the rise of general freelancer search platforms, and increasing demand for agencies and professionals with specialized skillsets, that clients are looking to use search tools to identify firms with specific industry experience and communications capabilities that meet their needs. With 100,000 searches for agencies and professionals on CommunicationsMatch is a case in point.

CommunicationsMatch™ marked an important milestone on Oct 26 – 100,000 searches on the platform for PR and communications agencies, consultants, freelancers, and services providers.

If you have not created or renewed your agency, consultant or freelancer Find a Firm profile, we’ve got a Halloween deal for you. We’re offering a 20% discount on new profiles and renewals until November 19. Just use code HALLOWEEN2022 at check out.

We believe that information is power and inspiration fuels creativity. If that’s what you’re seeking, you’ve come to the right place.

It’s time to stop RFPs from becoming a circus and to adopt a streamlined process that respects agency and client time. In a new article, "PR Agency RFPs: From Circus to Streamlined Process" for CommPRO.biz, we outline the steps required to run RFPs like a military (not beauty) parade.