PR Insights Blog

Hiring an agency is one of the most significant decisions companies make. It’s not just because of the significant financial investment involved, but you are also handing over the responsibility of a critical asset – your brand. Our client’s guide to hiring communications and PR agencies continues to be a valuable resource for business leaders, marketers and company communicators looking to achieve better hiring outcomes.

CommunicationsMatch™ has received the Association of Directory (ADP) Publishers’ Trusted Local Publisher™ designation.

Lincoln City, Oregon, is seeking a full-service PR agency of record. Special consideration will be given to those agencies with proven destination marketing experience and a good working relationship with Travel Oregon. Responses from all qualified agencies are welcome.

The success of PR programs, businesses, and careers, are determined by their differentiation relative to others. In a new article for CommPRO.biz, I make the case that relativity should be understood as a fundamental law of communications. It is only by understanding what we do relative to a well-defined universe of agencies, clients, ideas, content, and media that we can achieve our goals. This requires work.

What's the difference between a ‘Comprehensive’ and ‘Directory” profile on CommunicationsMatch™? A directory profile includes the basic information a client needs to search for agencies and professionals by industry and communications expertise, location, and size. A comprehensive profile provides a robust outline of capabilities at the time clients are creating a shortlist of firms.

PR outcomes are extraordinarily dependent on the quality and knowledge of the agency or consultants you hire. A disciplined hiring process is the key to finding the perfect match of skillsets, industry knowledge, and chemistry that result in game-changing results and long-lasting relationships. CommunicationsMatch's online Agency Select RFP tools use customizable RFP templates and a structured process to streamline the hiring process and achieve desired outcomes.

CommunicationsMatch™ has launched a new option in its Agency Select™ tools, giving companies, government entities, and not-for-profit organizations the ability to create and publicly post requests for proposals solicitations for communications agency services of any size and scope. Agency Select users can send RFPs directly to targeted agencies and professionals listed on the site.

A new feature has been added to CommunicationsMatch - the ability to post and respond to a public RFP or RFQ. Formally launching later this month, a client has already posted an RFP in the beta version. Read the full story to learn more about this new capability and the new business opportunity.

While we all get caught up in what, in the big picture, is small stuff – the job we are doing, the money we are making, carefully crafted efforts to convey success or status - what we should be doing is focusing on what’s really important.

I asked the Open AI ChatGPT to “write a short essay on the value of PR for companies.” The essay underscores the power and limitations of this technology and provides at least a short-term answer to the question: Is it the future of writing?