PR Insights Blog

There’s a risk as communicators that we only think about purpose in relation to vision or mission statements. In a new article for CommPRO.biz, The Foundation for Leaning into Social Issues, I argue it’s important we also look at it in the broader business context.

PRSA Ethics Month is September. In a new CommPRO.biz article I argue that ethics provides a framework for thinking about the use of AI in ways that will benefit rather than harm the industry over the long term. Although more (pitches, content, and automation) could lead to less engagement with our audiences, AI also offers the opportunity to have stronger engagement. It will be up to us to choose the path we take.

When a client organization makes the decision to post an RFP (or RFQ) on CommunicationsMatch™ agencies can be confident that it was posted with intent. We don't scrape the web. Clients post. We provide the information agencies need to make the decision to participate or not to participate.

When a client posts a public RFP (or an RFQ) using our streamlined tools, CommunicationsMatch takes a number of steps to ensure it is seen by qualified agencies. These include sharing with our subscribers, qualified agencies on our platform, PRSA members, our extensive network in the communications industry, and social media. This ensures RFPs receive broad dissemination and agencies have the information they need to decide if they want to participate.

The experience of fact-based journalism is the foundation for our belief that it is true. This is not dissimilar to the way faith in Buddhism is based on experience.

We are closing in on 125,000 agency searches conducted on the platform and 525,000 views of agency and professional profiles. We have doubled total searches and profile views over the last two years, and with our partnerships and RFP tools search traffic has continued to grow by being different.

The Los Angeles Community College District (LACCD) is seeking to retain a bench of full-service creative marketing, communications and advertising firms. LACCD is looking to build brand awareness, influence public opinion, and increase student enrollments. Among its goals is to define the District’s mission, vision, and values and refresh the college logos and create a new branding platform.

In a new article for CommPro.biz I argue there may be more to Twitter’s rebranding than simply a change in business direction. One possibility that should be considered is that the change is about making a wholesale shift from Twitter's liberal roots toward Elon Musk's world view. Only time will tell if X can fly without wings or it's users will flee the coop.

Monterey County Convention & Visitors Bureau is seeking an agency specializing in public relations and social media to support the Monterey County brand and promote tourism

It is only by understanding communications or our businesses relative to the universe of agencies, clients, ideas, content, and media that we can achieve our goals. Research and competitive analysis are key to understanding the relative differentiation of a product, company, or agency, and to carving out a unique positioning that will resonate in the market.