PR Insights Blog

In an industry where word-of-mouth is a major driver of new business – bigger PR firms have an advantage. They have more prominent brands and marketing muscle that smaller firms cannot match.

Social media has matured greatly over the last three to five years. Its value as a business tool is underscored by the millions of businesses, communicators and consultants engaging every day. By thinking strategically, engaging social media professionals and ensuring your organization is resourced to leverage social media – it can be a source of leads, visibility, client engagement and competitive advantage.

With thousands of options available to you, how do you find, vet and choose an agency that will be an effective and long-lasting partner? In this article we strive to provide helpful food for thought in advance of the selection process.

With almost every company pursuing content marketing as a strategy to build awareness and engagement it is becoming harder and harder to be differentiated. Today, the challenge is to be heard over the noise. Spend time on Twitter, LinkedIn or your favorite social platform – the cacophony of the clamor for attention is overwhelming.

The decision to engage a communications firm is consequential for a number of reasons. While the first may be cost, more important, the firm will be responsible for preserving, protecting and growing a company’s most valuable assets its brand and reputation.

Todays’ analytics companies can do much more than measure media or social media coverage. Leaders in the space offer something far more powerful - they provide insights that can be used to inform communications initiatives and a company’s core business strategy.

Email is a powerful way to engage directly with audiences. There’s no doubt that by most measures it is arguably the most powerful digital marketing tool in the toolbox. But, getting email marketing wrong can damage your business, your ability to get email through to clients as well as your reputation. So it’s a tool that must be used with care.

A crisis response case study

For the most part, PR firms are no longer just about media relations. They now reflect a plethora of disciplines that together are essential in any company’s marketing-mix.

At CommunicationsMatch we know how hard it is for business leaders to search for top PR and communications firms that meet specific needs. We also understand the challenge of ensuring your PR or communications firm is top-of-mind with potential clients when they are looking for a communications partner.