PR Insights Blog

Angela Kambarian, President of Essential Communications, shares perspective on the importance of Thought Leadership as a tool for differentiating smaller companies and startups . She highlights the commitment required to stand out in competitive markets. Kambarian is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch.

Blockchain, the underlying technology of bitcoin, may rival the Internet for its ability to disrupt the business world, including marketing communications. Interviewing experts around the world, Stephen Dupont, APR, vice president of public relations at Pocket Hercules, explores the impact of blockchain on marketing and communications. To read the article, visit: http://stephendupont.co/harnessing-the-power-of-blockchain/

the10company is a marketing and communications firm dedicated to helping C-Suite executives transform their businesses through authentic, results-driven marketing, communications, and strategic consulting.

Companies need to plan for the moment when an unhappy customer or employee decides to publish a fake news story. Building goodwill, preparation and responsiveness are key to managing through "Fake News" events, says former TV journalist, Carmie McCook, President of Carmie McCook & Associates, a Washington, DC-based media training and coaching firm.

In our latest CommunicationsMatch 3Q3M (3 Question 3 Minute) video, I interviewed Susan Solomon of DriveThru Branding about the importance of branding to small businesses and startups. She notes that putting your best foot forward by clarifying what you do is key to your business and bottom line. A mistake small companies and startups make is thinking that branding is for big companies. Watch the 3 min video.

Kahshanna Evans, Founding Principal of Kissing Lions PR, discusses the opportunities, mistakes and the importance of creativity for Niche and Emerging Brands in this 2 minute video.