PR Insights Blog

Finding agencies for a diverse and digital world that meet specific needs isn't easy. In this CommPRO and CommunicationsMatch webinar, Agency, Search and Research experts provide tips and perspective on how to increase the odds of search success. The panel includes Neil Foote, President of the National Black Public Relations Society; Robert Udowitz, Principal at RFP Associates; Tony Cheevers, Head of Businiess Development at Researchscape and Jennefer Witter, CEO/Founder of the Boreland Group.

Companies and CEOs are increasingly expected by their audiences to stand up for their values. The Milton Friedman view that the sole purpose of a company is to make money for shareholders, and with it the idea that companies can be separate from the currents of society, has been replaced by the Michael Porter and Mark Kramer view that a company needs to create shared value for society. Having supported LGBTQ marriage and other social issues, companies have to do what their audiences believe is right. Although, as Andrew Ross Sorkin wrote in the NYTimes about Charlottesville, some are fearful of Presidential wrath, the risk of silence is greater.

Nicole Lauren Consulting Inc.'s Nicole Castro shares perspective on cause marketing and the importance for companies to engage with trusted community organizations to reach key audiences in latest CommunicationsMatch Communicators to Communicators (C2C) 3-Minute Insights Video.

CEO Communicator is a monthly publication specifically for C‑suite executives. Each issue includes actionable insights executives can use to drive organizational clarity, alignment and performance.

The importance of making a thoughtful choice when selecting a font for your marketing materials is explored.

CommunicationsMatch and Researchscape International studies show companies say they are satisfied with PR and communications agencies, but are open to changing firms. It also reveals that many companies are actively looking for new agencies. Why? This CommunicationsMatch Researchscape International guest blog, with input from RFP Associates, addresses this question and offers solutions. The takeaway is the combination of search technology and a fair and well-managed RFP process will lead to longer-lasting, more diverse and potentially award winning agency-client relationships.

For CommPRO’s audience of communications decision-makers searching for communications agencies and professionals just got easier with the launch of the new CommunicationsMatch™ agency search box on the site.

This CommunicationsMatch "Guide to Finding Public Relations and Communications Resources" offers a simple three step process to help companies find agencies that match their specific needs. It helps companies and corporate communications professionals think about defining search & hiring criteria; identify and shortlist qualified firms; and lastly provides tips on interviewing and selecting firms.

Researchscape International's Tony Cheevers shares perspective on the communications/PR research landscape, why research is underutilized and how to avoid common mistakes. Latest Communicators to Communicators (C2C) CommunicationsMatch 3-Min Insights Video.

Social PR is magical connection. It's when other people start telling your story for you. Shonali Burke of Shonali Burke Consulting and Founder of the Social PR Virtuosos shares perspective on Social PR, how she came to focus on it, how communicators can implement this powerful approach to engaging with audiences, and lessons from her own experience.