PR Insights Blog

Fred Cook, Director of the USC Annenberg Center for Public Relations and Chairman of Golin discusses the future of PR and highlights the growing importance of influencer marketing in this Communicators-to-Communicators 3-Minute Insights Video Series interview. Following the release of USC Annenberg’s new 2018 Relevance Report, he discusses trends including the merger of marketing and PR, transparency, fake news, technology and ethics.

James Maloney, VP Public Affairs at the American Investment Council,​ provides insights into financial services' reputation and engaging financial services media. We caught up with James at CLP Strategies' recent panel discussion on this topic for the latest Communicators-to-Communicators 3-Minute Insights Videos series.

Harassment isn't just a showbiz thing. The klieg light of attention focused on Harvey Weinstein, Bill O'Reilly and others will shift to corporations. In my latest CommPRO.biz article I note that nondisclosure agreements have delayed the day of reckoning for many and created perverse outcomes. As more women speak out about harassment, there will be many communicators afraid this Halloween that their company may be next in the spotlight.

What does it mean to act with integrity in the Digital World? In the latest CommunicationsMatch article in CommPRO.biz we provide 10 questions to think about and one simple answer - "Do unto others as you would have others do unto you." The article was inspired by a recent Communicators-to-Communicators 3-Minute Insights interview with Richard Levick.

Catherine Taibi, Social Media Editor at Bloomberg, discusses the organization's approach to social media and its impact on its journalism. She highlights the importance of accuracy to Bloomberg, the need to take website content and customize it for a younger and wider audience for social channels, and how social media is being incorporated into the lives of Bloomberg's journalists.

David Michaelson, Global Director of Research & Insights at Teneo Strategy, shares perspective on the barriers limiting the growth of communications research, measures of public relations, and human or natural language processing in research.

How Social Media is changing journalism at Bloomberg. Social Media's PR Crisis. Findings from CISION's 2017 Social Journalism Study; and why social communications are different. Catherine Taibi, Bloomberg; Peter Himler, Flatiron Communications; Chris Lynch and Daniel Watson, CISION offer perspective.

Bret Werner, President of MWWPR, shares perspective on the keys to successful leadership, the role of vision, and how to earn and maintain trust. He highlights the importance of walking the walk as a leader and earning trust by following through on what you say. Werner is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch, at the recent PRSA NJ Senior Pros Leadership event.

Finding your and your company's purpose is the key to success, fulfillment and joy says Patrice Tanaka, PR legend, author and Founder & Chief Joy Officer of Joyful Planet in this Communicators-to-Communicators 3-minute Insights Video. She shares the importance of purpose for communicators and how purpose-driven companies out-perform profit only companies. She is interviewed by Simon Erskine Locke, CEO of CommunicationsMatch.

No matter where you are in the world the importance of getting across key messages in a crisis is the same, says David Wagner, President of David Wagner & Company, a media, crisis and business communications consultancy, in the latest Communicators-to-Communicators (C2C) 3-Minute Insights Video. Wagner who has trained CEOs, Presidents, billionaires and ambassadors around the globe, notes content will change, but the key is to deliver messages that are believable. He shares perspective on how to get CEOs to commit to training and how to get messages to stick: Have the CEO fail the first time!