PR Insights Blog

How Social Media is changing journalism at Bloomberg. Social Media's PR Crisis. Findings from CISION's 2017 Social Journalism Study; and why social communications are different. Catherine Taibi, Bloomberg; Peter Himler, Flatiron Communications; Chris Lynch and Daniel Watson, CISION offer perspective.

Bret Werner, President of MWWPR, shares perspective on the keys to successful leadership, the role of vision, and how to earn and maintain trust. He highlights the importance of walking the walk as a leader and earning trust by following through on what you say. Werner is interviewed by Simon Erskine Locke, Founder & CEO of CommunicationsMatch, at the recent PRSA NJ Senior Pros Leadership event.

Finding your and your company's purpose is the key to success, fulfillment and joy says Patrice Tanaka, PR legend, author and Founder & Chief Joy Officer of Joyful Planet in this Communicators-to-Communicators 3-minute Insights Video. She shares the importance of purpose for communicators and how purpose-driven companies out-perform profit only companies. She is interviewed by Simon Erskine Locke, CEO of CommunicationsMatch.

No matter where you are in the world the importance of getting across key messages in a crisis is the same, says David Wagner, President of David Wagner & Company, a media, crisis and business communications consultancy, in the latest Communicators-to-Communicators (C2C) 3-Minute Insights Video. Wagner who has trained CEOs, Presidents, billionaires and ambassadors around the globe, notes content will change, but the key is to deliver messages that are believable. He shares perspective on how to get CEOs to commit to training and how to get messages to stick: Have the CEO fail the first time!

Finding agencies for a diverse and digital world that meet specific needs isn't easy. In this CommPRO and CommunicationsMatch webinar, Agency, Search and Research experts provide tips and perspective on how to increase the odds of search success. The panel includes Neil Foote, President of the National Black Public Relations Society; Robert Udowitz, Principal at RFP Associates; Tony Cheevers, Head of Businiess Development at Researchscape and Jennefer Witter, CEO/Founder of the Boreland Group.

Companies and CEOs are increasingly expected by their audiences to stand up for their values. The Milton Friedman view that the sole purpose of a company is to make money for shareholders, and with it the idea that companies can be separate from the currents of society, has been replaced by the Michael Porter and Mark Kramer view that a company needs to create shared value for society. Having supported LGBTQ marriage and other social issues, companies have to do what their audiences believe is right. Although, as Andrew Ross Sorkin wrote in the NYTimes about Charlottesville, some are fearful of Presidential wrath, the risk of silence is greater.

Nicole Lauren Consulting Inc.'s Nicole Castro shares perspective on cause marketing and the importance for companies to engage with trusted community organizations to reach key audiences in latest CommunicationsMatch Communicators to Communicators (C2C) 3-Minute Insights Video.

CEO Communicator is a monthly publication specifically for C‑suite executives. Each issue includes actionable insights executives can use to drive organizational clarity, alignment and performance.

The importance of making a thoughtful choice when selecting a font for your marketing materials is explored.

CommunicationsMatch and Researchscape International studies show companies say they are satisfied with PR and communications agencies, but are open to changing firms. It also reveals that many companies are actively looking for new agencies. Why? This CommunicationsMatch Researchscape International guest blog, with input from RFP Associates, addresses this question and offers solutions. The takeaway is the combination of search technology and a fair and well-managed RFP process will lead to longer-lasting, more diverse and potentially award winning agency-client relationships.